PR Manager
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Job Description
PR Manager transforming Pet Media Group’s pet marketplace data into media stories across seven European markets. Owning editorial calendars, trust-and-safety reporting and journalist relationships.
Responsibilities:
- Turn marketplace data into publishable stories about pricing, demand trends, breed rankings, puppy names and buyer preferences
- Create shared research instruments using real-time data and identical core survey questions across markets
- Build and run the group editorial calendar for each market and seasonal news hook
- Own trust and safety transparency reporting, including blocked listings, intercepted scams, protected buyer money and illegal import patterns
- Mine breeder reviews, Trustpilot and support conversations for regional press stories
- Serve as Pet Media Group’s press desk and own journalist relationships
- Brief and equip country leads and founders as spokespeople with talking points, Q&A, data appendices and interview preparation
- Cover eight brands across seven markets using AI tools and outside help where needed
Requirements:
- 5+ years of experience in PR, communications or journalism
- Preferably in-house experience
- Personally landed coverage in national or major regional media
- Data journalism experience is a strong plus
- Track record of building stories out of data rather than distributing press releases
- Comfortable using spreadsheets and dashboards to find and sanity-check data
- Daily, active use of AI tools such as Claude or ChatGPT for research, drafting, localisation and workflow automation
- Native-level English written to a standard requiring no editing before reaching a journalist
- Ability to operate as a team of one, briefing agencies and freelancers and holding them accountable
- Experience in a reputation-exposed marketplace or category under regulatory or campaigner scrutiny is preferable
- Experience running consumer surveys with panels or survey tools is preferable
- Knowledge of digital PR fundamentals, including earned links, newsjacking and syndication is preferable
- Hands-on builder mindset
- Ability to work across seven markets
Benefits:
- Flexible working hours
- Remote-first work across Europe
- Access to a Stockholm office hub
- Opportunity to directly impact strategy and help more than 10 million people each month
- Opportunity to grow within an ambitious, high-performing team
- Diverse team
- Competitive compensation
- Strong backing from leading investors
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