PR Manager
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Job Description
PR Manager turning Pet Media Group’s pet marketplace data into newsworthy stories across seven European markets. Owning group PR, trust-and-safety reporting and journalist relationships.
Responsibilities:
- Turn marketplace data into publishable stories on pricing, demand, breeds, names and buyer preferences
- Build and run a group editorial calendar across markets and seasonal news hooks
- Own trust and safety transparency reporting for journalists and animal welfare stakeholders
- Mine breeder reviews, Trustpilot and support conversations for regional human-interest stories
- Serve as PMG’s press desk and own journalist relationships
- Brief and equip country leads and founders as spokespeople with talking points, Q&A and data appendices
- Prepare spokespeople before interviews
- Scale a proven UK PR playbook across seven markets using AI tools and external support
Requirements:
- 5+ years in PR, communications or journalism, preferably in-house
- Personally landed coverage in national or major regional media
- Data journalism experience is a strong plus
- Track record of building stories from data rather than distributing press releases
- Comfortable using spreadsheets and dashboards to find and verify data
- Daily active use of AI tools such as Claude or ChatGPT for research, drafting, localisation and workflow automation
- Ability to operate as a team of one, briefing agencies and freelancers
- Native-level English, written to a standard requiring no editing before reaching journalists
- Experience in a reputation-exposed marketplace or category under regulatory or campaigner scrutiny is preferable
- Experience running consumer surveys with panels or survey tools is preferable
- Knowledge of digital PR fundamentals, including earned links, newsjacking and syndication, is preferable
- Hands-on builder mindset
- Clarity, candour and collaboration
- Europe-based; UK, Germany or Sweden is a small plus but not required
Benefits:
- Flexible working hours
- Remote-first work across Europe
- Opportunity to directly impact strategy and help more than 10 million people each month
- Opportunity to grow within an ambitious, high-performing team
- Diverse team
- Competitive compensation
- Strong backing from leading investors
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