Manager, Public Relations – Consumer Storytelling
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Job Description
FICO PR manager shaping consumer stories about FICO Scores, credit education, and financial well-being. Building media relationships and executing communications for a global analytics software company.
Responsibilities:
- Develop and execute consumer communications and media outreach strategies
- Create consumer-focused storytelling and media programs
- Build relationships with consumer, personal finance, and mainstream reporters
- Proactively pitch stories and manage inbound media inquiries
- Write press releases, media pitches, Q&As, talking points, consumer explainer blogs, and other communications materials
- Support narratives around product launches, score and credit education, data insights, and financial literacy
- Partner with product, analytics, legal, marketing, and other stakeholders
- Prepare and support spokespeople for interviews, briefings, and media engagements
- Monitor media coverage, consumer conversations, and industry trends
- Track and analyze earned media performance and provide insights and recommendations
- Manage assigned projects from planning through execution
Requirements:
- Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field
- 4–7+ years of experience in communications, media relations, or public relations
- Meaningful experience in consumer-facing communications
- Experience in financial services, fintech, or another highly regulated industry strongly preferred
- Agency experience encouraged
- Ability to simplify complex topics and craft clear, compelling messages for consumer and mainstream media audiences
- Knowledge of the evolving media landscape and ability to tailor stories to audiences and platforms
- Experience developing press materials and building media relationships across consumer, financial, or business outlets
- Ability to manage communications projects from concept through execution
- Ability to build strong cross-functional relationships
- Ability to manage multiple priorities and deadlines with accuracy and attention to detail
- Experience using PR tools such as Muck Rack for media monitoring, outreach, and reporting
- Proactive, curious, and comfortable taking ownership
Benefits:
- Inclusive culture reflecting FICO’s core values
- Professional development through learning experiences
- Competitive compensation, benefits and rewards programs
- Work/life balance
- Employee resource groups
- Social events promoting interaction and camaraderie
- Support to develop skills and grow your career
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