Junior Digital PR Associate
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Job Description
Junior Digital PR Associate promoting ConsumerAffairs content through SEO, digital PR campaigns, and media outreach. Using AI-powered tools, data insights, and storytelling to grow brand visibility.
Responsibilities:
- Support the planning and execution of digital PR campaigns that drive media coverage, referral traffic, social engagement, and brand awareness for ConsumerAffairs.
- Stay tapped into trends across news, pop culture, and digital marketing to help inspire timely, relevant campaign ideas.
- Write compelling, tailored pitches that capture journalists’ attention and help earn high-quality media coverage across top-tier and niche outlets.
- Build and maintain relationships with media contacts, including journalists, editors, and influencers, while keeping outreach organized and up to date.
- Support media interview preparation for TV, radio, and digital outlets, including briefing materials, talking points, and coordination with internal stakeholders.
- Monitor competitor activity and flag relevant trends, media moments, and industry opportunities for the broader team.
- Collaborate across teams to brainstorm creative content ideas and support initiatives that grow ConsumerAffairs’ authority and visibility.
Requirements:
- Bachelor’s degree in public relations, journalism, marketing, communications, or a related field.
- 0-2 years of hands-on experience in digital PR, media relations, content marketing, SEO, or a related area is a plus. Internships, academic projects, freelance work, or relevant coursework are all welcome.
- Foundational understanding of SEO principles, including how content, backlinks, and authority contribute to organic growth.
- Strong writing and communication skills, with a creative approach to crafting compelling pitches and campaign messaging.
- Able to self-edit for spelling, grammar, clarity, and accuracy before submitting work.
- Detail-oriented with strong organizational skills and the ability to manage multiple tasks and deadlines in a fast-paced environment.
- Comfortable working with data at a basic level and interested in learning how to measure and report on campaign performance.
- Self-motivated, curious, and open to feedback, with a strong desire to grow in a digital PR role.
- Exposure to media outreach or PR tools such as Muck Rack, BuzzStream, Prowly, or Cision through internships, projects, or training.
- Introductory experience with SEO or research tools like Ahrefs, SEMrush, Moz, or Google Search Console.
- Comfortable using AI-powered tools to support research, ideation, personalization, and efficiency, while applying human judgment, accuracy checks, and editorial standards.
- Familiarity with AP Style and the ability to write accurate, polished copy for outreach.
- Comfortable using spreadsheets (Excel or Google Sheets) to organize information and track outreach; experience with basic formulas, sorting, and filtering is a plus but not required.
- Familiarity with Google Workspace and collaboration tools like Slack, Airtable, or Trello.
Benefits:
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Collaborative work environment
- Work-life harmony
- Career development opportunities
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