Manager, Public Relations Strategy
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Job Description
Public relations manager leading media relations, executive visibility, and crisis communications for AccuWeather’s global weather forecasting and warning services.
Responsibilities:
- Develop and execute comprehensive media relations strategies aligned with corporate priorities, product launches, major weather events, research releases, partnerships, and company milestones
- Cultivate and maintain relationships with reporters, editors, producers, and influencers across national, business, technology, science, trade, and broadcast media
- Draft, edit, and oversee distribution of press releases, media advisories, statements, talking points, FAQs, and executive messaging
- Lead proactive media outreach to secure coverage highlighting AccuWeather’s Superior Accuracy™, innovation, thought leadership, AccuWeather For Business solutions, and the AccuWeather Network
- Serve as a primary media contact, manage inbound inquiries, and coordinate interviews with executives, meteorologists, and subject matter experts
- Partner cross-functionally to align messaging and maximize media impact
- Manage communications during significant weather events and time-sensitive situations
- Monitor media coverage, analyze results, and provide reporting and insights to leadership
- Support executive visibility initiatives and thought leadership opportunities
- Maintain organized media lists, press materials, messaging documents, and coverage archives
- Work with external PR agencies or vendors as needed
- Lead and mentor corporate communications interns
- Report directly to the Vice President of Corporate Communications and work with the Director of Corporate Communications and Media Relations Supervisor
- Perform other duties as assigned
Requirements:
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
- 2-4+ years of progressive experience in media relations, public relations, or corporate communications
- Proven track record of securing national and top-tier media coverage
- Exceptional writing, editing, and storytelling skills
- Experience serving as a spokesperson and managing media inquiries
- Strong understanding of AP Style and media best practices
- Ability to thrive in a fast-paced environment, particularly during high-profile weather events
- Strategic thinking ability to translate complex scientific and technical information into compelling media narratives
- Strong relationship-building and interpersonal skills
- Excellent organizational and project management abilities
- Calm, decisive, and solutions-oriented under pressure
- Collaborative team player with the ability to work independently
- High level of professionalism and sound judgment
- Proficiency in Microsoft Office and digital collaboration tools
- Availability to work outside normal business hours, including nights and weekends, as needed
Benefits:
- Equal employment opportunity and affirmative action employer
- Reasonable accommodations for individuals with disabilities
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