Senior Publicist – Travel & Lifestyle Media Relations
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Job Description
Senior Publicist leading Canadian media relations for tourism boards, convention centers, and hotels. Securing earned travel and hospitality coverage through strategic storytelling and journalist relationships.
Responsibilities:
- Lead media relations programs for destination and hospitality clients in the Canadian market
- Develop creative, newsworthy story angles aligned with client objectives and media interests
- Secure earned media coverage across Canadian print, broadcast and digital outlets
- Track, report and evaluate coverage quality and impact for clients
- Advise senior client decision-makers on media relations strategy
- Present strategic recommendations, plans and results
- Set clear expectations with clients regarding opportunities, timelines and outcomes
- Monitor shifts in the Canadian media landscape, including outlets, editorial staff and story trends
- Maintain relationships with Canadian journalists, editors and producers
- Represent clients professionally in front of media
- Respond to breaking news, editorial opportunities and client needs
- Manage multiple clients, priorities and deadlines independently in a remote environment
- Collaborate with account leadership and the wider team
Requirements:
- 8–10 years of media relations experience, ideally within travel, tourism or hospitality
- Established relationships with Canadian journalists, editors and producers across print, broadcast and digital media
- Proven track record of securing editorial coverage
- Strong strategic thinking and confidence presenting recommendations to senior-level clients
- Excellent English-language writing, storytelling and pitching skills
- Proactive and self-motivated, able to work independently while collaborating with a team
- French language skills an asset
- Must be legally authorized to work in Canada
Benefits:
- Fully remote work arrangement
- Potential extension of the fixed-term 15-month maternity-leave contract
- Accommodations available on request throughout the recruitment process
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