Senior PR Consultant – Media Relations B2B
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Job Description
Freelance PR Senior per posizionare Sales Line, società italiana di recruiting, sui media B2B. Gestione di media relations, pitching e contenuti editoriali per economia, HR e management.
Responsibilities:
- Definire la strategia di media relations e una media list qualificata per economia, HR, management e PMI
- Individuare temi con valore giornalistico, valorizzando dati, casi e trend di Sales Line
- Scrivere comunicati, pitch personalizzati e note per i media
- Fare pitching e follow-up diretto con giornalisti e redazioni
- Proporre interviste, commenti e contributi editoriali
- Preparare i portavoce
- Monitorare le uscite e produrre un report periodico
- Lavorare direttamente con il Managing Director per posizionare Sales Line e i suoi portavoce come fonti di riferimento
- Costruire una presenza autorevole sui media attraverso earned media, non pubblicità
Requirements:
- Almeno 5 anni in ufficio stampa e media relations B2B
- Uscite documentabili su testate economiche, HR o di business ottenute personalmente
- Rapporti diretti con redazioni economiche, HR e management
- Ottima scrittura in italiano
- Buon inglese
- Autonomia e approccio consulenziale
- Preferenziale: esperienza con società di consulenza, head hunter o servizi professionali
- Preferenziale: uscite su testate come Il Sole 24 Ore, Corriere Economia, Affari & Finanza, Milano Finanza
- Collaborazione freelance con partita IVA
- Disponibilità a fornire presentazione, 3 uscite editoriali B2B ottenute personalmente, primi 3 temi per i media e proposta economica per il pilota di 3 mesi
Benefits:
- Progetto pilota di 3 mesi, con prospettiva di collaborazione continuativa
- Piena autonomia operativa, da remoto
- Rapporto diretto con il Managing Director
- Temi forti e dati originali su cui costruire contenuti per la stampa
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