Principal Product Marketing Manager, Falcon Exposure Management
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Job Description
Principal Product Marketing Manager leading positioning, launches, and go-to-market strategy for CrowdStrike’s Falcon Exposure Management cybersecurity solution. Translating technical capabilities into customer value and growth.
Responsibilities:
- Define and advance CrowdStrike’s leadership in the Exposure Management market
- Develop differentiated positioning and messaging connecting CrowdStrike’s innovation to customer outcomes and business value
- Work with product and technical marketers to deliver messaging, content, and enablement
- Partner across marketing, sales, and product teams to drive awareness, adoption, and pipeline impact
- Lead cross-functional go-to-market planning for launches, new capabilities, and strategic initiatives
- Guide creation of core content and thought leadership assets supporting demand generation, field readiness, and market education
- Shape the Exposure Management web strategy with digital teams
- Support field success through collaboration with sales, alliances, and enablement teams
- Provide perspective on buyers, market trends, and competitors to inform strategy and differentiation
- Align marketing strategy with long-term business and category goals alongside executive leadership
Requirements:
- 12–15+ years of experience in product marketing, technical product marketing, product management, cybersecurity, enterprise software, or B2B SaaS
- Deep expertise in Exposure Management and adjacent categories such as vulnerability management, external attack surface management, cloud security, identity security, risk prioritization, or security operations
- Strong understanding of customer needs, buyer journeys, market trends, and competitive dynamics in cybersecurity
- Proven success building differentiated positioning, messaging, and go-to-market strategies for technical products
- Exceptional writing, communication, and presentation skills
- Strong cross-functional leadership skills and the ability to influence stakeholders across product, sales, marketing, and executive teams
- Ability to balance strategic thinking with strong execution across multiple priorities
- Highly proactive, self-motivated, and comfortable operating in fast-paced, high-visibility environments
- Passion for cybersecurity and a strong point of view on how the Exposure Management market is evolving
- Experience creating compelling customer-facing and internal content that drives awareness, adoption, and field success
- Experience using AI to improve efficiency and scale across product marketing work
- Proven experience utilizing AI technologies to enhance decision-making, streamline workflows and processes, improve efficiency and drive business outcomes
- High-tech, start-up, rapid growth and/or publicly traded company experience
- Technical or software engineering background
Benefits:
- Market leader in compensation and equity awards
- Comprehensive physical and mental wellness programs
- Competitive vacation and holidays for recharge
- Paid parental and adoption leaves
- Professional development opportunities for all employees regardless of level or role
- Employee Networks, geographic neighborhood groups, and volunteer opportunities to build connections
- Vibrant office culture with world class amenities
- Bonuses
- Equity grants
- Health insurance
- 401k
- Paid time off
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