Product Marketing Lead
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Job Description
Product Marketing Lead shaping positioning, launches, and GTM strategy for Lumana’s AI video security platform. Translating technical capabilities into customer value and enabling revenue teams.
Responsibilities:
- Own Lumana’s understanding of the market, customers, and competitive landscape
- Gather intelligence from customers, competitors, sales, partners, and industry trends
- Translate insights into strategic go-to-market recommendations
- Define and adjust go-to-market priorities based on customer demand
- Develop and evolve differentiated positioning and messaging
- Ensure consistent messaging across customer-facing touchpoints
- Partner with Product, Engineering, Sales, Marketing, and Customer Success on product launches
- Own launch strategy from roadmap through execution and measurable outcomes
- Align Product, Sales, Marketing, and Customer Success around GTM priorities
- Facilitate prioritization decisions and drive execution with minimal oversight
- Equip Sales and Channel teams with messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources
- Develop website messaging, case studies, product narratives, videos, blogs, and executive thought leadership
- Position Lumana as an industry leader in AI-powered video intelligence
- Represent the customer by synthesizing feedback, product usage data, sales insights, and market signals
- Advocate for customer needs in messaging, GTM strategy, product prioritization, and roadmap decisions
- Report to the VP of GTM Engineering
Requirements:
- 5+ years of experience in B2B SaaS Product Marketing
- Proven track record shaping go-to-market strategy with measurable business outcomes
- Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment
- Ability to use market signals, customer insights, competitive dynamics, and business data for strategic decisions
- Strong understanding of complex technical products, preferably in AI, computer vision, physical security, infrastructure, or enterprise software
- Experience partnering with Product, Sales, Marketing, Customer Success, and executive leadership
- Exceptional storytelling, writing, presentation, and messaging skills
- Strong analytical skills and understanding of business metrics
- Ability to balance long-term strategy with hands-on execution
- Ability to build from first principles and operate with limited structure
- Strong executive presence and ability to influence cross-functional teams
- Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies is nice to have
- Experience creating or defining new product categories is nice to have
- Familiarity with regulated industries is nice to have
- Must live in the Eastern Time Zone, U.S.
Benefits:
- Variable compensation
- Equity / ISO in a fast-growing startup
- Top-tier tech and modern sales tools
- Remote-first flexibility
- Comprehensive medical, dental, and vision coverage
- 15 days PTO
- 10 paid holidays
- Sick leave
- 401(k) with 4% employer match
- Paid parental leave
- $500 home office stipend
- Top-tier equipment provided
- Flexible hybrid/remote work arrangements depending on location
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