Director of Product Marketing
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Job Description
Director of Product Marketing leading go-to-market strategy for Optro’s AI-powered GRC platform. Defining market narrative, launches, messaging, and growth across audit, risk, and compliance.
Responsibilities:
- Lead, motivate, and mentor a team of product marketers covering the GRC portfolio
- Operate as the GTM leader for audit, risk, and compliance business lines and set growth strategy
- Define the narrative for GRC in the agentic era and establish Optro as the company setting that agenda
- Collaborate with product leadership to define the roadmap and win across audit, risk, and compliance markets
- Serve as the expert on Optro products, innovation, use cases, and competitive markets
- Partner with sales to build playbooks, content, and resources that improve sales productivity and win rates
- Define GTM and launch plans for new products and capabilities with sales, marketing, product, and client success
- Develop messaging, positioning, buyer personas, product presentations, and strategic campaign content
- Work with demand generation to design campaigns for prospects, customers, and partners
- Lead quarterly business review reporting for GRC business lines and drive strategic growth initiatives
Requirements:
- Proven product marketing leadership at a rapidly scaling B2B SaaS company, including hiring, managing, and developing product marketers
- Experience across market strategy and GTM, product launch, enablement, and messaging
- Ability to span both strategy and execution as the leader of a team
- Track record of moving fast and building new processes in a high-growth environment where the playbook is still being written
- Ambition to lead a market and judgment to know which bets are worth making
- Ability to translate emerging technology, including agentic AI, into clear customer value
- Exposure to Audit, Compliance, Information Security Industry a plus
- Working command of the audit, risk, and compliance landscape
- Direct background in audit, risk, or compliance as a practitioner, consultant, or in-house program owner
- Experience marketing AI or agentic products to a technical or highly regulated buyer
- Experience marketing a portfolio of multiple products or business lines
- Background checks are required
Benefits:
- $200/mo for anything that enhances your life (LYBL)
- Comprehensive employee health coverage
- 401(k) with company match
- Competitive compensation & bonus program
- Flexible vacation (exempt) / Accrued vacation (non-exempt)
- Time off for your birthday & volunteering
- Employee resource groups
- Opportunities for team and company-wide get-togethers
- Parental Leave
- Equity
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