Product Marketing Lead
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Job Description
Product Marketing Lead shaping positioning, launches, and go-to-market strategy for Lumana’s AI video security platform. Translating complex technology into customer value and enabling revenue teams.
Responsibilities:
- Guide how Lumana positions, launches, and communicates its AI-first video security platform
- Translate complex technical capabilities into compelling narratives for decision-makers across industries
- Own market, customer, and competitive intelligence and turn insights into strategic recommendations
- Define and adjust go-to-market focus based on customer demand and market conditions
- Develop and evolve differentiated positioning and messaging across industries, personas, and segments
- Partner with Product, Engineering, Sales, Marketing, and Customer Success on product launches
- Own launch strategy from roadmap through execution and measurable business outcomes
- Align Product, Sales, Marketing, and Customer Success around go-to-market priorities
- Drive initiatives from initial market signal through execution with minimal oversight
- Equip Sales and Channel teams with messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources
- Develop website messaging, case studies, product narratives, videos, blogs, and executive thought leadership
- Position Lumana as a leader in AI-powered video intelligence
- Represent the customer internally using feedback, product usage data, sales insights, and market signals
- Advocate for customer needs in messaging, go-to-market strategy, product prioritization, and roadmap decisions
- Report to the VP of GTM Engineering
Requirements:
- 5+ years of experience in B2B SaaS Product Marketing
- Proven track record of shaping go-to-market strategy with measurable business outcomes
- Experience building or scaling Product Marketing within a Series A–C startup or similarly high-growth environment
- Ability to interpret market signals, customer insights, competitive dynamics, and business data for strategic decisions
- Strong understanding of complex technical products, preferably AI, computer vision, physical security, infrastructure, or enterprise software
- Proven success partnering with Product, Sales, Marketing, Customer Success, and executive leadership
- Exceptional storytelling, writing, presentation, and messaging skills
- Strong analytical skills and understanding of business metrics
- Ability to build from first principles and operate with limited structure
- Strong executive presence and ability to influence cross-functional teams
- Experience in AI, computer vision, video security, cybersecurity, infrastructure, or adjacent enterprise technologies is nice to have
- Experience creating or defining new product categories or repositioning innovative products is nice to have
- Familiarity with regulated industries is nice to have
- Must live in the Eastern Timezone, U.S.
Benefits:
- Variable compensation
- Equity (ISO) in a fast-growing startup
- Comprehensive medical, dental, and vision coverage
- 15 days PTO
- 10 paid holidays
- Sick leave
- 401(k) with 4% employer match
- Paid parental leave
- Remote-first flexibility
- Flexible hybrid/remote work arrangements depending on location
- $500 home office stipend
- Top-tier equipment provided
- Top-tier technology and modern sales tools
- Product influence through direct sales feedback shaping the roadmap
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