Junior Product Marketing Manager
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Job Description
Junior Product Marketing Manager growing Hefty.gg gaming subscriptions through community engagement, paid advertising, and partnerships. Managing campaigns, creators, content, and user acquisition performance.
Responsibilities:
- Coordinate with the Community Manager to promote Hefty.gg organically in relevant forums, Reddit communities, Facebook groups and Discord channels
- Manage paid advertising campaigns across Facebook, Reddit and other relevant platforms, including budgets, targeting, creative testing and optimisation
- Identify and approach influencers and creators for partnerships and cross-promotion opportunities
- Develop sponsorship opportunities, giveaway ideas and promotional campaigns to grow users and subscriptions
- Create and coordinate marketing content across LinkedIn, Facebook, X, Instagram, YouTube and other relevant social channels
- Track campaign results, advertising spend, user acquisition costs and subscription conversions
- Use campaign findings to improve performance
- Work closely with the product team to understand Hefty.gg’s features and communicate their value to potential users
- Take ownership of day-to-day marketing activity for Hefty.gg
Requirements:
- Practical experience in digital marketing, community engagement and paid social advertising
- Familiarity with Reddit, Discord, Facebook groups and online gaming communities
- Experience managing go-to-market strategies, advertising budgets and measuring campaign performance
- Experience in reward platforms is a bonus
- Confidence reaching out to influencers, negotiating partnerships and coordinating promotions
- Strong copywriting skills and ability to adapt messaging for different platforms and audiences
- Creative, organised and independent approach, with a clear focus on growing users and subscriptions
- Interest in gaming and understanding of how to connect with gaming audiences
- CV and brief introduction including examples of campaigns, community growth or partnerships and results achieved
Benefits:
- Potential to transition to a permanent role based on performance and business needs
- Room to test ideas, build partnerships and directly influence the product’s growth
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