Product Marketing Manager, Managed Markets
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Job Description
Product Marketing Manager supporting cardiac management solutions at ZOLL. Leading market strategies and engaging with healthcare professionals and patients for innovative device marketing.
Responsibilities:
- Support development of annual sales and national accounts meeting strategies, messaging, collateral, and training effort to ensure effective pull-through of the content.
- Partner and/or lead cross-functional teams to coordinate efforts on company initiatives and product launches.
- Analyze market opportunities and support the development of strategies to create compelling value propositions and competitive positioning.
- Develop and execute marketing strategies and tactical plans for managed markets, payers and reimbursement decision-makers to expand use, access, and coverage of LifeVest.
- Actively support the domestic selling and reimbursement efforts, including close collaboration with the field sales force and national accounts.
- Collaborate with marketing, cross-functional partners, and vendors to develop comprehensive marketing collateral with appropriate messaging and evidence for target audiences including payer medical directors, health care providers, payer contracting specialists and other reimbursement decision-makers.
- Translate product features, benefits, and clinical evidence into value propositions tailored for payers, health systems and managed care organizations that align with market opportunities and clinician adoption.
- Ensure consistency and alignment between HCP, patient, payer, and health system-facing value narratives.
- Develop and maintain LifeVest patient journey mapping, identifying opportunities to improve experience, engagement, and outcomes.
- Translate patient insights into actionable recommendations for marketing strategies
- Develop patient education and engagement materials that clearly communicate benefits, outcomes, and experience in an accessible and compliant manner
- Support partnerships with health systems focused on patient engagement, adherence, and outcomes improvement.
Requirements:
- Bachelor's Degree Business or a related field required
- Master's Degree preferred
- 5-7 years of experience in downstream customer-facing product marketing in the medical device, pharmaceutical, healthcare, or other similar arena required
- Prior experience in cardiac sales and/or marketing space preferred
- Demonstrated ability to interpret clinical and/or economic data and develop compelling message for use with physicians, patients and other target audiences.
- Demonstrated experience marketing to payers, health systems, or enterprise healthcare customers.
- Excellent analytical, strategic thinking, and problem-solving skills; strong verbal and written communication skills, and well-honed interpersonal and leadership skills are required.
- High level of internal initiative, independent thinking, and ability to interact with physicians, C-suite customers, and key opinion leaders are essential.
- Must be an effective team player in a fast-paced, highly visible environment
- Effectively work in a regulated industry in healthcare, medical devices, or pharmaceuticals
- Must be willing to travel up to 20% of the time
- Experience developing or supporting patient programs or engagement initiatives preferred.
- Strong understanding of patient adherence and engagement within regulated healthcare environments preferred.
- Proficient in Microsoft Teams and Power BI preferred.
Benefits:
- Comprehensive benefits plans can be found at www.zollbenefits.com
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