Senior Product Marketing Expert
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Job Description
Senior Product Marketing Manager at Bybit, owning go-to-market strategies for crypto products, engaging both crypto and mainstream audiences.
Responsibilities:
- Own go-to-market strategy for major product launches across Bybit's platform pillars, from RWA and TradFi products to Earn, Alpha, and payment innovations
- Define positioning and messaging for new features, market segments, and competitive moments in partnership with Product, BD, and the Brand team
- Develop integrated campaign strategies across acquisition, activation, and retention, aligned to product milestones, market cycles, and the Brand 6.0 narrative framework
- Lead end-to-end campaign execution across performance channels, Web3-native surfaces, and owned media
- Set, track, and report on marketing KPIs including registrations, EFTD rates, product adoption, campaign ROAS, share of voice, and brand sentiment, all laddering to company-level OKRs
- Build and maintain competitive intelligence, positioning Bybit against exchanges, neobanks, and emerging fintech platforms with clarity and conviction
- Drive community and KOL strategies that build credibility, not just follower counts, activating partnerships that resonate with both crypto natives and mainstream finance users
- Collaborate with BD and ecosystem partners on co-marketing campaigns, joint launches, and distribution plays (Mantle, Alpaca, protocol partners)
- Partner with Creative to produce high-quality assets that are on-brand, on-message, and on-time. Photography, video, 3D, and social content that meets Brand 6.0 standards
- Shape product narratives that bridge crypto-native users and the emerging mainstream audience, making Bybit's platform story tangible across every touchpoint
Requirements:
- 6 to 9 years of marketing experience, with at least 3 years in crypto, fintech, or Web3 (exchange, protocol, DeFi platform, or neobank strongly preferred)
- Demonstrable track record of owning product launches end-to-end, from positioning through execution to post-launch optimization
- Prior experience in a generalist or "full-stack" product marketing role. Able to move across positioning, GTM planning, campaign execution, and performance analysis fluidly
- You understand both audiences: the degen who trades at 3AM and the mainstream user who just wants their money to work harder
- Comfortable with data: attribution models, funnel metrics, A/B testing frameworks, and ROI reporting are second nature
- Strong written communicator. You can write a campaign brief, a product one-pager, and social copy that all sound like the same brand
- Familiar with brand systems and can operate within defined guidelines without sacrificing creativity
- Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality
- Bilingual in English and Mandarin preferred. We operate across global and Chinese-speaking markets and partners.
Benefits:
- Study Growth Fund: We support your professional development and continuous learning.
- Internal Events: Participate in regular team-building activities, workshops, and events designed to promote collaboration and innovation.
- Global Collaboration: Be part of a diverse, international team, working alongside colleagues from around the world.
- Career Advancement: Access opportunities for growth and advancement within a rapidly expanding global company.
- Internal Mobility: Grow with us- Your long-term development is important to us. We offer internal job opportunities to help build your career path.
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