Product Marketing Specialist
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Job Description
Product Marketing Specialist at Bluesight, a healthcare information tech company, focused on enhancing pharmacy efficiency and visibility through innovative solutions.
Responsibilities:
- Support launch planning and execution for new features and product enhancements using a tiered GTM approach
- Partner with Product to stay aligned on roadmap priorities and enable Sales, BDRs, Customer Success, and Marketing
- Develop launch assets, feature briefs, and internal enablement materials to support high-impact releases
- Collaborate with Marketing on go-to-market campaign approaches, channels, and audiences
- Contribute to positioning, messaging frameworks, and value propositions for Bluesight’s diversion and privacy products – and serve as an internal expert on both products
- Translate complex technical and compliance capabilities into clear narratives for various audiences (e.g., prospects, customers, buyers, users, etc.)
- Maintain consistency across marketing, sales, and customer-facing materials
- Monitor customer feedback, market trends, regulatory changes, and emerging competitors as input to refine messaging, positioning, and competitive battlecards
- Own creation and updates of core product content, including sales decks, product one-pagers, website copy, case studies, whitepapers, and launch materials
- Ensure content is value-based, practical, and aligned with Bluesight’s voice and positioning
- Craft clear, compelling product narratives that connect customer problems, product capabilities, and real-world outcomes
- Act as the connective tissue across Product, Marketing, and Sales
- Partner closely with Product, Marketing, Sales, Clinical, Sales Enablement, and Customer Success to align product marketing efforts with business goals
Requirements:
- 3–5+ years of product marketing experience in B2B SaaS
- Experience launching and supporting complex products
- Foundational background in positioning and messaging across multiple buyer personas
- Excellent written communication skills with a clear, direct style
- Ability to simplify complex topics without losing credibility
- Strong organizational skills and comfort managing multiple initiatives at once
- Bachelor’s degree in Marketing or a related field (or equivalent experience)
- Experience marketing healthcare or compliance products
Benefits:
- Competitive salary
- Time off when you need it – unlimited vacation days!
- Generous insurance coverage
- 401k program with a company match
- Fun, collaborative culture!
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