Promo Ops Associate
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Job Description
Part-time CRM and promotional operations associate supporting Fanatics’ online sports betting and casino platform. Executing campaigns, promotions, personalization, and customer engagement initiatives.
Responsibilities:
- Support the creation, execution, and post-campaign analysis of promotional offers for Sportsbook and Casino customers
- Maintain promotional databases, Airtable boards, and tracking systems
- Draft or support promotional terms and conditions in compliance with legal and state regulatory requirements
- Assist in building creative assets and campaign asset requests
- Monitor competitor promotions and industry trends
- Troubleshoot promotion-related issues and support Customer Support teams with customer queries
- Build and execute CRM campaigns across email, push, and in-app messaging
- Support campaign setup, QA, audience selection, asset management, and monitoring
- Implement personalisation strategies using tools such as Movable Ink
- Collaborate with Analytics on segmentation and personalisation data attributes
- Monitor campaign performance and recommend tactical optimisations
- Provide campaign, customer behaviour, and operational insights to CRM and Loyalty roadmaps
- Contribute to segmentation, eligibility, promotional design, lifecycle journey, and channel strategy discussions
- Represent operational and customer perspectives in cross-functional meetings
- Partner with CRM, Marketing, Loyalty, Commercial, Trading, Product, Engineering, Casino, Customer Support, and Data teams
- Collaborate with Creative teams on asset feedback and approvals
- Identify workflow and process improvements
- Ensure campaigns follow governance, regulatory guidelines, and industry best practices
- Maintain documentation for scalability and team alignment
Requirements:
- Passion for sports and an intuitive understanding of sports fan behaviour
- High attention to detail and experience managing complex workflows
- Strong communication skills with the ability to present ideas clearly
- Analytical mindset with the ability to interpret real-time data to optimise campaigns
- Strong problem-solving skills and comfort working in a fast-paced environment
- Collaborative team player comfortable operating cross-functionally
- Curiosity and eagerness to learn deeply about sports betting and customer behaviour
- Bachelor’s degree in Sports, Business, Marketing, Communications, or a related field (or equivalent experience)
- Flexibility to work evenings, weekends, and holidays during peak sporting or promotional periods
- Periodic on-call shifts required
- Preferred: Experience with sports betting CRM or bonusing platforms
- Preferred: Familiarity with CRM tools, personalisation engines (e.g. XtremePush, Movable Ink), or marketing automation systems
- Preferred: Basic SQL skills for understanding customer data and campaign logic
- Preferred: Experience with Airtable or similar planning tools
- Preferred: Experience working in high-growth or startup/scale-up environments
Benefits:
- Periodic on-call shifts include compensatory time off arranged on a case-by-case basis at manager’s discretion
- Benefits information available at https://benefitsatfanatics.com/
- In-person onboarding or cultural immersion may apply depending on role and location
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