Promo Ops Associate
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Job Description
Part-time CRM and promotional operations associate executing sportsbook and casino promotions. Optimising customer engagement, retention, and loyalty campaigns for Fanatics sports fans.
Responsibilities:
- Support the creation, execution, and post-campaign analysis of promotional offers for Sportsbook and Casino customers
- Maintain promotional databases, Airtable boards, and tracking systems
- Draft or support promotional terms and conditions while ensuring legal and state regulatory compliance
- Assist with creative assets and asset requests for campaign execution
- Monitor competitor promotions and industry trends
- Troubleshoot promotion-related issues and support Customer Support teams
- Build and execute CRM campaigns across email, push, and in-app messaging
- Perform campaign setup, QA, audience selection, asset management, and monitoring
- Implement personalisation strategies using tools such as Movable Ink
- Collaborate with Analytics on segmentation and personalisation data attributes
- Monitor campaign performance and recommend tactical optimisations
- Partner with CRM, Marketing, Loyalty, Commercial, Trading, Product, Engineering, Casino, Customer Support, and Data teams
- Collaborate with Creative teams on asset feedback and approvals
- Provide insights on operational challenges, customer friction points, and process optimisation
- Ensure campaigns follow governance, regulatory guidelines, and industry best practices
- Maintain documentation for scalability and team alignment
- Provide campaign, customer behaviour, and operational insights to inform CRM and Sportsbook Loyalty strategy
- Contribute to segmentation, eligibility frameworks, promotional design, lifecycle journeys, and channel strategy discussions
- Represent operational and customer perspectives in cross-functional meetings
Requirements:
- Passion for sports and intuitive understanding of sports fan behaviour
- High attention to detail and experience managing complex workflows
- Strong communication skills
- Analytical mindset and ability to interpret real-time data to optimise campaigns
- Strong problem-solving skills
- Comfort working in a fast-paced environment
- Collaborative, cross-functional working style
- Curiosity and eagerness to learn about sports betting and customer behaviour
- Bachelor’s degree in Sports, Business, Marketing, Communications, or a related field (or equivalent experience)
- Flexibility to work evenings, weekends, and holidays during peak periods
- Periodic on-call shifts required
- Preferred: experience with sports betting CRM or bonusing platforms
- Preferred: familiarity with CRM tools, personalisation engines such as XtremePush or Movable Ink, or marketing automation systems
- Preferred: basic SQL skills
- Preferred: experience with Airtable or similar planning tools
- Preferred: experience in high-growth or startup/scale-up environments
Benefits:
- Compensatory time off for periodic on-call shifts, arranged case-by-case at the manager’s discretion
- In-person cultural immersion and onboarding components may be included for eligible full-time hires
- Benefits information provided at https://benefitsatfanatics.com/
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