Regional Sales Director
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Job Description
Regional Sales Director responsible for driving sales strategies, managing distributor relationships for Happy Dad. Collaboration with marketing and sales teams to achieve growth in the alcohol beverage sector.
Responsibilities:
- Own sales performance and distribution growth across the assigned region
- Develop and execute regional sales strategies to achieve volume, revenue, and distribution goals
- Lead, coach, and develop Area Managers, Territory Managers, and sales representatives within the territory
- Manage distributor relationships, including planning, performance reviews, forecasting, and execution of sales initiatives
- Drive execution of national and regional promotions, pricing programs, and brand initiatives
- Identify new market opportunities, key accounts, and channel growth strategies (on-premise, off-premise, chains, independents)
- Analyze sales data, depletion trends, and market conditions to adjust strategy and improve performance
- Collaborate cross-functionally with Marketing, Trade Marketing, Finance, and Operations teams
- Oversee regional budgets, forecasting, and expense management
- Ensure compliance with alcohol beverage laws, company policies, and ethical standards
- Represent the company at industry events, distributor meetings, and key customer presentations
Requirements:
- 10+ years of sales experience in the alcohol beverage industry, with at least 3–5 years in a leadership role
- Strong knowledge of the three-tier distribution system
- Proven track record of driving revenue growth and managing distributor performance
- Experience across multiple channels (on-premise, off-premise, chain, independent)
- Excellent leadership, communication, and negotiation skills
- Strong analytical and forecasting capabilities
- Ability to travel extensively within the assigned region
- Strategic thinker with strong execution capabilities
- Hands-on leadership style with the ability to motivate and develop teams
- Results-driven and data-focused decision maker
- Strong relationship-builder with distributors and key accounts
- Passion for the alcohol beverage industry and brand building.
Benefits:
- PTO
- Health Insurance
- Dental Insurance
- Vision Insurance
- 401(k) Plans
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