Revenue Operations Analyst
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Job Description
Revenue Operations Analyst at ModMed optimizing marketing investment and measuring demand funnel effectiveness. Focusing on data integrity, attribution modeling, and campaign performance analysis.
Responsibilities:
- Measure and analyze the ROI, efficiency, and effectiveness of all marketing programs, channels, and campaigns (digital, content, events, etc.).
- Analyze conversion rates across every stage of the marketing and sales funnel, identifying key friction points and providing recommendations to accelerate velocity from Inquiry to Closed Won.
- Ensure accurate tracking and data quality within core marketing systems (e.g., Marketo, HubSpot, Google Analytics) and their integration with Salesforce, working with the DX team as needed.
- Develop, maintain, and report on multi-touch attribution models to accurately credit marketing influence and investment across the customer journey.
- Collaborate with Marketing leadership to forecast pipeline contribution, demand targets, and provide data to inform budget allocation decisions.
- Design and maintain dashboards that clearly visualize key marketing KPIs (MQL volume, CPL, pipeline contribution) for leadership and tactical teams.
Requirements:
- Bachelor’s Degree - Business, Marketing, Data Science, or a related quantitative field.
- 5+ years of experience in Marketing Analytics, Demand Generation Analytics, or Revenue Operations, preferably in a B2B SaaS environment.
- Familiarity with web analytics tools (e.g., Google Analytics).
- Hands-on experience extracting and analyzing data from major Marketing Automation Platforms (e.g., Pardot) and CRM (Salesforce).
- Experience with multi-touch attribution methodologies.
- Direct experience with Domo for BI development.
- Advanced SQL proficiency for querying large datasets and building data models.
- Strong proficiency with data visualization/BI tools (e.g., Tableau, Domo, Looker).
Benefits:
- Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution
- 401(k): ModMed provides a matching contribution each payday of 50% of your contribution deferred on up to 6% of your compensation. After one year of employment with ModMed, 100% of any matching contribution you receive is yours to keep.
- Generous Paid Time Off and Paid Parental Leave programs
- Company paid Life and Disability benefits
- Flexible Spending Account, and Employee Assistance Programs
- Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed
- Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning
- Global presence and in-person collaboration opportunities; dog-friendly HQ (US)
- Hybrid office-based roles and remote availability for some roles
- Weekly catered breakfast and lunch
- Treadmill workstations, Zen, and wellness rooms within our BRIC headquarters
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