Sales Director – Hotel & Travel
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Job Description
Sales Director leading coffee sales efforts for Hotels and Travel channels at Costa Coffee. Responsible for driving revenue growth, relationship management, and strategic sales planning.
Responsibilities:
- Develop and implement strategic sales plans to drive revenue growth and achieve sales targets for coffee platforms on a regional and national level.
- Build and maintain strong relationships with national and regional chains, distributors, and key accounts to drive sales and maximize business opportunities.
- Identify and pursue new business opportunities, including new account acquisition, product expansion, and market penetration strategies.
- Collaborate with cross-functional teams, including marketing, product development, and operations, to ensure alignment and execution of sales strategies and initiatives.
- Analyze market trends, competitive landscape, and customer insights to identify opportunities for growth and develop actionable plans to capitalize on market opportunities.
- Negotiate contracts, pricing, and terms with key accounts to maximize profitability and drive mutual value.
- Provide regular sales forecasts, reports, and performance updates to senior management, including insights into sales trends, market dynamics, and competitive threats.
- Stay informed about industry developments, emerging trends, and best practices in the coffee market to inform strategic decision-making and maintain a competitive edge.
Requirements:
- Bachelor's degree in Business Administration, Marketing, or related field.
- Minimum of 5 years of experience in sales, account management, or business development roles within the coffee or related industry.
- Knowledge of the Hotel/Lodging or Travel (airports) channels is a requirement.
- A highly entrepreneurial spirit evidenced by driving growth in an agile and leanly resourced business will be key to success.
- Proven track record of success in achieving and exceeding sales targets, driving revenue growth, and building strong relationships with key accounts.
- Deep understanding of the coffee market landscape, including knowledge of industry trends, customer preferences, and competitive dynamics.
- Strong negotiation, communication, and interpersonal skills, with the ability to effectively influence and collaborate with internal and external stakeholders at all levels.
- Strategic thinker with strong analytical and problem-solving abilities, capable of developing and executing complex sales plans and initiatives.
- Ability to work independently, prioritize tasks, and manage multiple projects simultaneously in a fast-paced environment.
- Willingness to travel (~25%) nationally as needed to meet with key accounts, attend industry events, and represent the company.
Benefits:
- A full range of medical, financial, and/or other benefits, dependent on the position is offered.
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