Salon Pro Trade Marketing Manager
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Job Description
Trade Marketing Manager driving salon-centric marketing programs for amika, a leading haircare brand committed to sustainability and community support.
Responsibilities:
- Channel strategy & 360° activation translate brand campaigns into professional-channel-ready programs across in-store, digital, distributor portals, crm, sampling, and education.
- Partner with sales + education leadership to build annual + seasonal calendars that power launches, promotions, events, backbar initiatives, and hero franchises.
- Lead creation of pro channel toolkits (sell-in decks, digital assets, pos materials, merchandising briefs, promos, stylist-facing storytelling).
- Collaborate with the education team to align on stylist training needs, artist programming, backbar initiatives, and event support.
- Own execution of planogram recommendations and in-store visuals—gondola updates, fixtures/displays (incl floorstands, cashwraps, POP, etc), signage, shelf enhancements—across saloncentric, cosmoprof, independent distributors, and national/regional chains.
- Support distributor sales consultants (DSCs) with impactful education + sales tools that boost product knowledge and recommendation confidence.
- Partner in collaboration with field sales leadership and field educators, ambassadors + artists to bring amika’s brand magic to life in stores, classes, and events.
- Develop programs with marketing that drive stylist adoption: sampling strategies, class conversion kits, pro-exclusive bundles, gwp, intro kits, holiday kits, new product launches, and thoughtful promo cadence.
- Act as a day-to-day partner for saloncentric, cosmoprof, and independent distributor marketing teams.
- Join business reviews, JBPs, quarterly planning sessions, and marketing syncs.
- Manage all submissions—from digital assets to pricing to merchandising specs—with accuracy + timeliness.
- Maintain internal calendars, trackers, timelines, and weekly updates to keep cross-functional teams aligned.
- Analyze business performance by distributor, store, region, sku, and education channel to uncover growth opportunities.
- Track promo and merchandising execution to assess impact and inform future planning.
- Stay up to date on pro beauty trends, competitor strategies, education models, and stylist behavior to fuel innovation.
- Build recap reports and roi analyses with clear insights + actionable next steps.
- Manage budgets across pro trade marketing programs merchandising, and content needs.
- Track spend + manage invoicing with precision.
- Oversee production + distribution of print materials, backbar items, kits, and event collateral.
- Ensure every project is delivered on time, on budget, and at amika’s standard of excellence.
Requirements:
- 3–5+ years in trade marketing, pro channel marketing, or distributor marketing—professional beauty strongly preferred.
- Deeply familiar with the salon professional ecosystem: saloncentric, cosmoprof, independents, dsc networks, education structures, and stylist buying behavior.
- A strong communicator who can build compelling sell-in stories and present confidently to both internal teams + distributor partners.
- Data-curious and comfortable with sell-through, performance dashboards, and promotional analysis.
- Collaborative, optimistic, resourceful—and eager to partner with sales, education, creative, operations, finance, and the field.
- Organized, detail-obsessed, and able to juggle multiple priorities in a fast-paced environment.
- Aligned with amika’s values: inclusive, joyful, bold, community-minded, and committed to making everyone feel welcome.
Benefits:
- Remote work (NYC-based preferred + have the right to work in the US)
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