Senior Analyst, Non-Vehicle eCommerce Sales – Optimization
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Job Description
eCommerce analyst optimizing Ford’s online Accessories and Parts shopping experience. Improving product data, search, merchandising, conversion, and promotional execution.
Responsibilities:
- Optimize Product Detail Pages, including attribution, tagging, page layout, images, reviews, and Customer Generated Content
- Manage taxonomy optimization, including navigation and filters, collaborating with SEO and UX teams
- Optimize internal and external search terms
- Identify opportunities to improve customer shopping experience, sales, conversion, and profit performance
- Collaborate with eCommerce Merchandising Managers and business teams on strategy, objectives, and priorities
- Conduct competitive analysis and develop strategies
- Work with analytics and experimentation teams on comprehensive site-audit strategies
- Support promotions, seasonal collections, media, CRM, and content events
- Enrich product data with facets, filters, attribution, and product details; cleanse inaccurate, incomplete, or irrelevant data
- Complete categorization and enrichment for browse experiences, collection pages, gift guides, and other content and channel destinations
- Plan and roll out experiences with cross-functional partners during product go-live
- Create Jira epics, stories, resource assignments, and sprints
- Analyze and interpret data, manage Excel, and understand financial information
- Manage multiple projects and onsite assets while collaborating across functions to improve the digital shopping experience
Requirements:
- Bachelor’s degree or equivalent combination of relevant education and experience
- 3+ years of relevant work experience in eCommerce site merchandising
- 1+ years of knowledge of Product Information Management, Digital Asset Management, Master Data Governance, and Master Data Management best practices
- 1+ years of experience with SEO and SEM
- Must be legally authorized to work in the United States
- Master’s degree in Computer Science, Business Administration, Information Systems, or a related field (preferred)
- Automotive industry experience (preferred)
- Experience with Stibo, Adobe Analytics, Power BI, JIRA, ContentSquare, PowerReviews/BazaarVoice, and Medallia (preferred)
- Demonstrated experience leveraging AI for content or product optimization (preferred)
- Visa sponsorship is not available
Benefits:
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days
- Paid parental leave
- New parent ramp-up programs
- Subsidized back-up childcare
- Family building benefits including adoption and surrogacy expense reimbursement and fertility treatments
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off
- Option to purchase additional vacation time
- Relocation assistance may be available to eligible candidates
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