Senior Brand Manager
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Job Description
Senior Brand Manager for DEWALT focusing on brand growth and new product development. Collaborating with teams to ensure successful market launches and brand positioning strategies.
Responsibilities:
- Lead the development and execution of brand strategy, ensuring alignment with DEWALT and regional objectives
- Act as a brand steward, maintaining consistent brand expression and adherence to guidelines across all touchpoints
- Analyze market trends, consumer insights, and competitive activity to inform brand positioning and identify growth opportunities
- Collaborate with Product Development, Marketing, and Channel teams to support the end-to-end NPD process from ideation through launch
- Drive the creation and execution of commercialization plans for new products, ensuring market readiness and impactful launches
- Provide input on product positioning, packaging, and messaging to maximize relevance and appeal to target users
- Work with Marketing teams to deliver marketing assets and campaigns, including digital content, sales materials, events, and activations
- Partner with channel teams to ensure effective brand presence and support across all sales channels
- Monitor and optimize marketing effectiveness, leveraging data and feedback for continuous improvement
- Manage multiple projects simultaneously, ensuring high-quality, on-time, and on-budget delivery while providing regular updates on brand and product performance
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field
- 5+ years of experience in brand management, product marketing, commercial execution, sales, or related roles within consumer durables, tools, or similar industries
- Demonstrated success in leading brand initiatives, supporting NPD, and executing go-to-market plans
- Strong analytical skills with the ability to interpret market trends and consumer insights
- Excellent communication and presentation skills
- Proven project management skills, with experience managing multiple initiatives simultaneously
- Experience working in a matrixed, cross-functional environment
- Creative, agile, and proactive problem-solver with a passion for building iconic brands
- Ability to collaborate effectively with cross-functional teams and external partners
- Results-oriented mindset with a track record of driving brand growth and commercial success
Benefits:
- Medical, dental, life, vision, disability, 401(k)
- Employee Stock Purchase Plan
- Paid time off
- Tuition reimbursement
- Discounts on Stanley Black & Decker tools and other partner programs
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