Senior Manager, Brand Strategy, Commercialization
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Job Description
Sr. Manager managing commercialization projects in North America for Stanley Black & Decker. Leading project execution, cross-functional collaboration, and supporting product launches and growth initiatives.
Responsibilities:
- Lead the execution of commercialization plans for new product launches and strategic initiatives in North America
- Manage project timelines, deliverables, and cross-functional communication to ensure successful market introductions
- Partner with Sales Operations, Channel, and Sales teams to streamline processes and resolve operational challenges
- Support the development and implementation of operating rhythms and best practices within the Commercialization team
- Build understanding of the new product development (NPD) process and communicate product value propositions to internal and external stakeholders
- Work closely with Sales, Channel Marketing, Product, Brand, and Category teams to activate go-to-market strategies and support customer-facing initiatives
- Facilitate alignment and information flow across teams to ensure consistent execution and achievement of business objectives
- Supervise and mentor junior team members, fostering growth in business, functional, and leadership capabilities
- Support the Sr. Director in building a high-performing, collaborative team culture
- Track and report on project progress, risks, and outcomes to the Sr. Director and other stakeholders
- Flex across strategic projects as assigned, ensuring timely and high-quality delivery.
Requirements:
- Bachelor’s degree in marketing, business, management, communications, or related field; MBA preferred
- 7+ years of experience in commercialization, brand strategy, or related fields, with demonstrated project management expertise
- Strong organizational and time-management skills; proven ability to manage multiple projects simultaneously
- Excellent communication, presentation, and stakeholder management abilities
- Experience leading or mentoring teams in a cross-functional environment
- Analytical thinker with strong problem-solving skills and attention to detail
- Adaptable, proactive, and able to thrive in a fast-paced, dynamic environment
Benefits:
- Medical, dental, life, vision, disability
- 401(k)
- Employee Stock Purchase Plan
- Paid time off
- Tuition reimbursement
- Discounts on Stanley Black & Decker tools and other partner programs
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