Senior Content & Social Marketing Manager
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Job Description
Sr. Content & Social Marketing Manager at Rula directing content strategy across organic social and owned content surfaces in a remote-first environment. Shaping brand experiences that deliver measurable business impact while promoting mental health awareness.
Responsibilities:
- Spearhead and evolve Rula’s content ecosystem across organic social and owned content surfaces at a pivotal moment of brand growth
- Own both strategy and content creation, ensuring our content remains culturally relevant, clinically grounded, and performance-driven
- Lead and mentor a growing content team and partner closely with marketing peers – across Growth, Lifecycle, Creative Studio, and PR
- Build the operating model that allows us to scale high-quality content efficiently and responsibly
- Shape how people experience Rula at scale, bringing a strong point of view on quickly evolving content strategy & creative best practices
- Translate audience and cultural insights into storytelling that resonates emotionally while delivering measurable business impact
- Connect brand, culture, and performance across the organization, navigating complexity and moving quickly when cultural moments arise
- Make thoughtful tradeoffs in a regulated healthcare environment, excelling at the intersection of strategy and creative execution
Requirements:
- 8+ years of relevant marketing experience, with at least 3+ years focused in content marketing specifically, including hands-on experience managing individuals overseeing organic social and other owned content channels
- Experience leading cutting-edge content strategy that delivers on audience needs, cultural trends, brand values and business goals – with a constant eye on leveraging industry best practices to create clear, compassionate, human, and brand-aligned content
- Direct involvement producing and directing multi-format content, with strength in video, long-form writing, and storytelling
- Deep understanding of SEO, search evolution and AI-driven discovery
- Expertise in the tools utilized for social media management, social listening and creative asset management (e.g. Meta Business Suite, Hootsuite, Sprout, Meltwater, Canva, YouTube Studio, CapCut)
- Proven track record of operating with speed within ambiguity, pivoting quickly for cultural moments and making sound decisions without perfect information
- Strong data literacy and analytical mindset, with familiarity using metrics to evaluate performance and optimize strategies
Benefits:
- 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
- Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
- Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
- 401(k) plan access: Start saving for your future
- Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
- Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
- Employee Assistance Program (EAP): Support for your mental and physical health
- New hire home office stipend: Set up your workspace for success
- Quarterly department stipend: Fund team-building activities or in-person gatherings
- Wellness events and lunch & learns: Explore a variety of engaging topics
- Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
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