Senior Creative Strategist
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Job Description
Creative Strategist scaling paid-social creative and profitable Meta spend for SMT Group’s international paint-by-numbers eCommerce brands. Building the creative function from scratch.
Responsibilities:
- Own paid social creative strategy across SMT Group’s three paint-by-numbers brands
- Identify concepts, angles, personas and use cases from performance data and customer insight
- Build a scalable system from analysis through hypothesis, briefing, production, testing and learning
- Establish commercially viable angles and customer personas and identify expansion opportunities
- Use evidence to disprove weak assumptions and identify opportunities
- Create original concepts and write commercially grounded briefs for editors and designers
- Direct a creative pod consisting of a video editor, AI video editor and designer
- Take responsibility for the quality and commercial performance of the pod’s output
- Improve the volume, speed and consistency of creative testing
- Increase profitable Meta spend across the group
- Build the foundations for an internal creative strategy function and potentially lead it as it grows
- Report directly to Sil, Co-founder and Co-CEO of SMT Group
Requirements:
- Senior-level experience building and scaling performance creative within a high-growth company
- Built a creative system or function rather than inheriting an established one
- Worked at a meaningful level of paid media spend with measurable commercial impact
- Developed customer personas, creative angles and use cases from scratch for another brand
- Created original concepts and can explain ownership, testing and commercial outcomes
- Strong experience with Meta advertising and direct-response creative
- Ability to read performance data, understand what earned spend, identify creative failure reasons and independently form testable hypotheses
- Directed video editors and designers, including in a remote working environment
- Worked professionally in English
- Confidence to enter a large, profitable account and determine where to focus independently
- Experience with DTC or direct-response eCommerce, weekly creative and performance accountability, ad copywriting and scriptwriting, AI-assisted creative production, and creative across multiple international markets
Benefits:
- Uncapped performance bonus: 5% of the ad spend running on creative you originated, paid from the day you join
- Bonus potential expected to exceed the base salary for successful, scalable creative
- Flexible time off coordinated around the team and key commercial launch periods
- Quarterly team meetings in Utrecht, Netherlands, with travel arranged and paid for by SMT Group
- Flexible schedule and high-trust, output-led working style
- Employee or contractor arrangement available
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