Paid Media Supervisor
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Job Description
Paid Media Supervisor leading a team to optimize digital advertising strategies for leading brands at Northern. Focused on performance across major platforms like Google and Meta.
Responsibilities:
- Provide coaching, feedback, and development support to Paid Media team members
- Support onboarding and training for new team members
- Improve internal processes to strengthen efficiency, quality, and consistency
- Lead resourcing and capacity planning for the team
- Lead paid media strategy across Google, Meta, TikTok, Pinterest, Snap, LinkedIn, and programmatic platforms
- Own planning, execution, optimization, and results across your portfolio
- Oversee day-to-day pacing and performance, ensuring budgets and tactics stay on track
- Drive innovation by exploring emerging ad formats, channels, and AI-powered tools
- Build and refine reporting frameworks, data visualization, and insights for client and internal presentations
- Present results, recommendations, and growth opportunities directly to senior client stakeholders
- Join weekly client calls, lead QBRs, and serve as a strategic partner on key accounts
- Partner with Accounts to align paid media strategies with broader business and marketing objectives
- Work closely with Creative to develop and test data-driven, audience-focused ad concepts
Requirements:
- 3+ years of performance marketing leadership or people management
- 6+ years of digital advertising experience with hands-on campaign management
- Deep expertise in Google Ads and Meta Ads
- Proven ability to develop and execute full-funnel, cross-channel paid media strategies
- Strong analytical skills with experience in attribution, tracking, Google Tag Manager, Meta Pixel, and Google Analytics
- Confident communicator with experience presenting to clients and senior stakeholders
- Demonstrated ability to mentor and coach junior team members
- High attention to detail and ability to manage multiple complex accounts
- Post-secondary education in a relevant field or equivalent experience
Benefits:
- Benefits plan, including a Health Spending Account
- Wellness Program & LifeWorks EAP
- Fitness Reimbursement Program
- Vet Care Program
- RRSP Matching
- Profit-Sharing
- Performance Bonuses
- Endless Professional Growth Opportunities
- Delicious Meals & Company Social Events
- Free Onsite Parking
- Referral Bonus Program
- Flexible work environment - so you can work where & when you work best
- Allowance to help set up home office
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