Senior Digital Marketing Specialist
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Job Description
Senior Digital Marketing Specialist executing marketing tasks via HubSpot and Drupal at World Kinect. Focusing on digital asset production and cross-functional collaboration within the marketing operations team.
Responsibilities:
- Production & Marketing Automation Execution
- Build and execute digital assets within HubSpot, including: Emails and email templates, Workflows and automations, Forms and progressive fields, Nurture streams, Landing pages and thank-you pages
- Implement production tasks following defined processes, requirements, and quality standards
- Assist in scheduling, testing, and deploying email campaigns
- Conduct quality assurance checks across all assets (links, rendering, formatting, tagging, naming conventions)
- Maintain consistency and accuracy across HubSpot campaigns, assets, and folders
- Support list creation, segmentation, and basic performance monitoring
- Website Content Production (Drupal)
- Update, edit, and publish front-end web content in Drupal
- Maintain page accuracy, formatting, and metadata according to brand and UX guidelines
- Upload images, files, and assets using established templates and content guidelines
- Perform content quality checks prior to publishing to ensure consistency and compliance
- Support recurring updates, campaign landing page refreshes, and content maintenance needs
- Cross-Functional Support & Collaboration
- Support internal marketing team requests for HubSpot and Drupal execution
- Partner with the Senior Digital Marketing Specialist to implement best practices and improve execution workflows
- Collaborate with segment marketing teams and content owners to obtain requirements and clarify production needs
- Communicate project status, risks, and timelines to stakeholders
- Assist with light copy editing and formatting when needed to ensure clean and clear content delivery
Requirements:
- 4 + years of digital marketing production experience (marketing automation, website updates, or campaign execution)
- Hands-on experience with HubSpot and/or Drupal preferred.
- Experience working in a structured production or agency environment a plus.
- HubSpot and/or Drupal certification
- Bachelor’s degree in Marketing, Communications, or Digital Media preferred.
- Proficiency in HubSpot, Drupal, and MS Office; familiarity with Canva or Adobe Creative Suite is a plus
- Basic understanding of HTML/CSS is helpful but not required
- Strong organizational skills and ability to manage multiple requests with tight deadlines
- Exceptional attention to detail and commitment to accuracy
- Strong communication and collaboration skills.
- Ability to follow established processes while also identifying opportunities to improve them.
Benefits:
- N/A
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