Senior Director – Access and Subscriber Network Product Marketing
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Job Description
Sr Director, Product Marketing responsible for market expansion of Calix access network solutions. Leading a team in new product introduction and coordinates with sales and strategy teams.
Responsibilities:
- Responsible for all solution positioning and marketing programs for Calix Access Solution and Calix Subscriber Solution portfolios.
- Lead and align their Product Marketing team to work within a matrix organization supporting multiple GTM teams delivering market-specific strategic offers.
- Own the solution positioning and content creation to drive access and subscriber solution growth in MSP/MDU markets and with large service providers with multi-vendor networks within North America and growth markets globally.
- Responsible for new product introduction (NPI) and release marketing, establishing strategic communication and enablement efforts surrounding the release of new products and features or updates to existing product.
- Work closely with key stakeholders in Sales, Success, Commercial Strategy, and Product teams.
- Engage customers through 1:1 meetings, speaking engagements, and executive briefings.
- Work closely with Calix executives to create compelling narratives and presentations that reinforce strategic goals.
- Collaborate with the Product and Commercial Strategy teams to synthesize customer, market, and competitive feedback into structured input to the Calix product lifecycle.
- Collaborate with Field Marketing and GTM teams to align solution strategy to marketing campaigns, sales enablement, events, communications channels, and customer listening activities.
- Collaborate with content strategists to create compelling marketing collateral, including webpages, solution briefs, white papers, blogs, and customer presentations.
Requirements:
- Strong understanding of access networking including subscriber management / BNG, aggregation routing, and PON FTTH networks.
- Strong understanding of subscriber premises solutions (Wi-Fi AP and controller, residential gateway, switching, firewall).
- Strong experience introducing new product solutions to a customer base and driving product solutions into new markets.
- Familiarity with the Broadband Forum TR-369 User Service Platform (USP) and prpl Foundation architectures preferred.
- Experience marketing solutions to broadband service providers.
- 10 years’ relevant solution or product marketing experience
- Demonstrated track record of success in a fast paced, collaborative work environment where change is a constant underlying element of the marketplace.
- Ability to initiate and drive programs forward while collaborating with cross-functional stakeholders.
- Hands-on player/coach – personally developing compelling marketing assets and leading customer engagements while also building a cohesive team of senior product marketing managers and coaching them to greater individual and team success.
- Ability to grasp and translate technical capabilities into clear benefits with a strong story narrative.
- Thorough understanding of Go To Market (GTM) processes for hardware and software systems
- Strong written communication and public speaking/presentation skills
- Able to support periodic bursts of travel up to 20% of time.
Benefits:
- As a part of the total compensation package, this role may be eligible for a bonus.
- For information on our benefits click here.
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