Senior Director, Agent Workforce Cloud
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Job Description
Senior Director driving market expansion of Calix SaaS solutions in product marketing. Collaborating with teams to establish strategic offer positioning and customer engagement.
Responsibilities:
- Responsible for strategic solution positioning and messaging-aligned marketing content for Calix Agent Workforce Cloud.
- Lead and align their Product Marketing team to work within a matrix organization supporting multiple GTM teams delivering market-specific strategic offers.
- Own the solution positioning and content creation to drive Agent Workforce Cloud growth in MSP/MDU markets and with large service providers with multi-vendor networks within North America and growth markets globally.
- Responsible for new product introduction (NPI) and release marketing, establishing strategic communication and enablement efforts surrounding the release of new products and features or updates to existing product.
- Work closely with key stakeholders in Sales, Success, Commercial Strategy, and Product teams.
- Engage customers through 1:1 meetings, speaking engagements, and executive briefings.
- Work closely with Calix executives to create compelling narratives and presentations that reinforce strategic goals.
- Collaborate with the Product and Commercial Strategy teams to synthesize customer, market, and competitive feedback into structured input to the Calix product lifecycle.
- Collaborate with Field Marketing and GTM teams to align solution strategy to marketing campaigns, sales enablement, events, communications channels, and customer listening activities.
- Collaborate with content strategists to create compelling marketing collateral, including webpages, solution briefs, white papers, blogs, and customer presentations.
Requirements:
- Strong understanding of cloud-native SaaS offers and product marketing strategies
- Experience with Artificial Intelligence (AI) architectures and how it will be applied to operations and service workflow automation.
- Experience with network operations and workflow automation, OSS/BSS integration and ecosystems preferred.
- Experience with Customer Success Software or Customer Service SaaS categories, specifically tailored for the telecommunications and broadband industry.
- Familiarity with the Broadband Forum TR-369 User Service Platform (USP) preferred.
- Experience with Marketing Automation Software or a Customer Engagement Platform (CEP), specifically tailored for the telecommunications and broadband industry preferred.
- Experience working for or marketing solutions to broadband service providers preferred
- 10 years’ relevant solution or product marketing experience
- Demonstrated track record of success in a fast paced, collaborative work environment where change is a constant underlying element of the marketplace.
- Ability to initiate and drive programs forward while collaborating with cross-functional stakeholders.
- Hands-on player/coach – personally developing compelling marketing assets and leading customer engagements while also building a cohesive team of senior product marketing managers and coaching them to greater individual and team success.
- Ability to grasp and translate technical capabilities into clear benefits with a strong story narrative.
- Thorough understanding of Go To Market (GTM) processes for hardware and software systems
- Strong written communication and public speaking/presentation skills
- Able to support periodic bursts of travel up to 20% of time
Benefits:
- As a part of the total compensation package, this role may be eligible for a bonus.
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