Senior Director – GE Healthcare Brand Manager
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Job Description
Senior Director of Brand Management at GE HealthCare, defining global brand strategy and leading innovative initiatives. Seeking a visionary leader to enhance brand perception within MedTech industry.
Responsibilities:
- Define, evolve, and execute the global GE HealthCare brand strategy in alignment with corporate vision and business objectives
- Ensure the brand reflects GE HealthCare’s leadership in precision care, innovation, and patient impact
- Oversee the brand architecture across GE HealthCare’s diverse portfolio of products, services, and digital solutions
- Act as the primary brand advisor to executive leadership, providing strategic guidance on brand implications of key initiatives
- Leverage insights from brand health tracking, reputation studies, and audience research to inform brand strategy and creative direction
- Lead brand innovation initiatives that connect GE HealthCare’s purpose to emerging opportunities in AI, digital health, sustainability, and equitable care
- Lead, inspire, and mentor a high-performing brand management and creative team.
Requirements:
- Bachelor’s degree in marketing, Communications, Business, or related field; Master’s degree preferred
- 15+ years of progressive experience in brand management, marketing strategy, or corporate communications—preferably in a B2B or complex global organization
- Proven track record building and managing global brands; experience in healthcare, technology, or life sciences industries is a strong advantage but not mandatory
- Demonstrated ability to develop and implement brand strategies that drive business growth, customer partnership, and cultural relevance
- Strong experience influencing senior stakeholders and collaborating across global, matrixed organizations
- Deep understanding of brand architecture, governance, and storytelling, with a passion for design and creative excellence
- Experience leveraging brand performance metrics and insights to guide decision-making.
- Recognized for leadership and mentorship, with a commitment to developing talent and fostering a high-performing, inclusive team culture
- Exceptional strategic thinking, communication, and executive presence, with the ability to translate complex business goals into compelling brand strategies.
Benefits:
- Health insurance
- Dental insurance
- Vision insurance
- Paid time off
- 401(k) plan with employee and company contributions
- Life insurance
- Disability insurance
- Tuition reimbursement
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