Senior Director, Tier 1, Tier 2 CSP Marketing
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Job Description
Senior Director of Global Tier 1 and National Tier 2 CSP Markets leading marketing strategies. Positioning Calix solutions for complex service providers and empowering customer engagement.
Responsibilities:
- Set and own solution‑level positioning and messaging strategy for Calix offerings targeted at Tier 1 & Tier 2 service providers.
- Define differentiated solution narratives that align Calix capabilities to Tier 1 & 2 priorities, including scale, operational efficiency, service velocity, platform alignment, and long‑term ROI.
- Serve as the executive solution marketing leader for larger account pursuits, including strategic account initiatives, C‑suite briefings, analyst engagements, and major RFPs.
- Ensure consistency, quality, and strategic alignment of solution messaging across teams, regions, and customer engagements.
- Lead coverage of the full Tier 1 decision‑maker ecosystem, including Network Engineering, Architecture, Operations, Product, IT/OSS/BSS, Security, Procurement, Finance, and Executive Leadership.
- Establish persona frameworks and value stories that guide how technical depth is translated into business and executive impact.
- Review, guide, and elevate executive‑level and technical solution materials developed by the team.
- Lead the team to design and execute account‑based and field marketing programs that effectively engage Tier 1 & Tier 2 decision makers.
- Partner with Sales, Strategic Accounts, Sales Engineering, and Marketing to align solution messaging with account strategies and pipeline priorities.
- Act as an escalation point and strategic advisor for critical Tier 1 customer engagements.
- Model deep technical credibility while ensuring messaging remains outcome‑driven and business‑relevant.
- Guide the team in reflecting real‑world Tier 1 evaluation, procurement, and deployment processes within solution narratives.
- Own Tier 1 & 2 solution marketing contributions to new product and solution launches.
- Ensure structured market feedback from Tier 1 & 2 engagements informs product strategy, roadmap decisions, and investment priorities.
- Coach and develop solution marketers, building depth in technical fluency, storytelling, and executive engagement.
Requirements:
- 10+ years of experience in Marketing leadership: Solutions Marketing, Product Marketing, Technical Marketing, Field Marketing, Service Provider Product Management, or a related role.
- Direct experience selling to, marketing to, or working within larger service providers, or a major vendor serving larger providers.
- Strong technical understanding of broadband technologies including access, Wi‑Fi, cloud platforms, and managed services, with the ability to communicate effectively with both technical and business audiences.
- Familiarity with disaggregated broadband architectures, open ecosystems (prioritizing experience with prpl), and managed services business models.
- Demonstrated understanding of Tier 1 & Tier 2 buying processes, including how solutions are evaluated, selected, integrated, and deployed.
- Demonstrated understanding of Tier 1 & Tier 2 tools and systems – where integrations may apply.
- Proven experience working closely with Sales teams to support complex, high‑value opportunities.
- Exceptional written, verbal, and presentation skills, including experience engaging executive‑level audiences.
Benefits:
- As a part of the total compensation package, this role may be eligible for a bonus.
- For information on our benefits click here.
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