Senior Director/VP, Strategy
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Job Description
Senior Director/VP, Strategy leading media strategy and analytics for pharmaceutical advertising. Overseeing performance reporting and influencing client decision-making at Underscore Marketing.
Responsibilities:
- Deliver strategic oversight of media performance reporting across multiple pharmaceutical accounts, upholding consistency, analytical rigor, and executive-level transparency.
- Lead teams in the analysis of marketing and media performance data to uncover trends, generate insights, and identify optimization opportunities that guide brand, channel, and investment strategies.
- Distill complex datasets into clear and actionable narratives for senior stakeholders and clients, providing focused recommendations rather than solely presenting reports.
- Provide comprehensive support including media and launch strategy, optimization, scenario planning, message mapping and sequencing, consultative client engagement, VVS strategy, and other related services.
- Demonstrate expertise in utilizing third-party health and media data providers to assess media impact effectively.
- Promote thorough documentation, facilitate knowledge sharing, and advocate best practices across analytics, performance optimization, and strategic media measurement disciplines.
- Collaborate with innovation and data science teams on advanced modeling and predictive analytics initiatives, translating results into actionable strategies for media planning.
- Serve as the senior strategic lead and client advisor, owning strategic relationships and influencing decision-making at higher levels of client organizations.
Requirements:
- Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, Marketing, or Business).
- 15+ years of experience in media strategy, analytics, or related roles, with 5+ years in pharmaceutical media advertising across digital and traditional channels, or strategic consulting.
- Demonstrated progression from hands-on analytics and reporting into strategic leadership and client ownership.
- Extensive experience presenting strategic recommendations to senior client stakeholders and internal leadership.
- Skilled in data visualization and simplifying complex concepts through storytelling.
- Experience in developing investment scenarios and employing consultative selling strategies to foster organic growth.
- Experience working with healthcare and media data providers.
- Strong understanding of AI/automation concepts as applied to media analytics and reporting.
Benefits:
- health coverage
- retirement plans
- paid time off
- professional growth opportunities
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