Senior Growth Marketing Manager
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Job Description
Senior Growth Marketing Manager leading B2G demand generation efforts in public sector. Driving marketing strategies and execution for Avolve's electronic plan review solutions.
Responsibilities:
- Own public sector marketing pipeline performance across new business acquisition and existing customer growth/expansion, from strategy through MQL delivery, influence on revenue, and reporting
- Develop integrated B2G go‑to‑market strategies aligned to new logo acquisition, upsell/cross sell opportunities, and multiyear expansion within existing customers
- Build segment specific strategies that support different motions: net new demand, customer adoption, expansion, and partner led opportunities
- Translate complex government technology and services into clear, compelling value propositions tailored to buyers, users, and partners across the customer lifecycle
- Plan and execute partner‑aligned growth initiatives across permitting and services partners, including platform partners (e.g., Esri, Microsoft), systems integrators, and professional services firms, from campaign strategy through measurement.
- Plan, execute, and continuously optimize multichannel, full funnel campaigns supporting: New business demand generation, Customer retention, adoption, and expansion, Partner sourced and partner influenced pipeline
- Design and manage targeted nurture programs for key public sector personas, customer segments, and lifecycle stages with paid advertising, email marketing, events, and more
- Support event, field, and customer marketing initiatives with tightly aligned pre and post event campaigns
- Make data informed decisions on campaign prioritization, investment, and optimization with a high degree of autonomy
- Partner closely with Sales and SDR teams to align messaging, enable outreach, and support opportunity acceleration
- Collaborate with Product, Customer, and Operations teams to ensure messaging reflects real customer outcomes and market needs
- Support partner marketing initiatives with government platform and services partners
- Own campaign performance measurement, reporting, and optimization using HubSpot and related analytics tools
- Present marketing strategy, performance, and recommendations to senior stakeholders with clarity and confidence
- Proactively identify gaps, opportunities, and risks within the public sector go‑to‑market motion and take ownership of solutions
- Drive best practices in marketing automation, segmentation, and ABM workflows
- Mentor and guide other marketing team members as the function continues to scale
Requirements:
- Bachelor's degree in marketing, communications or related field, or the equivalent combination of education, training, and experience.
- 7+ years of B2B marketing experience, with direct B2G / public sector marketing experience required
- Proven success driving pipeline and MQLs in a government or GovTech environment
- Strong experience with demand generation, ABM, and multichannel campaign execution
- Hands-on expertise with HubSpot or comparable marketing automation platforms
- Exceptional written and verbal communication skills, including copywriting and campaign messaging
- Highly organized, data driven, and comfortable managing multiple priorities in a fast-paced environment
- Demonstrated ability to operate independently, manage ambiguity, and drive initiatives from idea to execution
- Confident communicator with experience presenting to senior leaders, cross functional partners, or external audiences.
- Experience marketing SaaS or technology solutions to state and local government agencies (Preferred)
- Familiarity with public sector procurement processes and extended buying cycles (Preferred)
- Experience mentoring other marketers (Preferred)
- Advanced reporting and analytics skills (Excel, PowerPoint, dashboards) (Preferred)
Benefits:
- Group Medical, Dental, Vision and Life insurance
- 401k
- Unlimited Vacation
- Paid Sick Leave & Holidays
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