Senior IAP Monetization Manager
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Job Description
Senior IAP Monetization Manager optimizing in-app purchase revenue for CrazyLabs’ mobile games. Driving pricing, segmentation, personalization, and A/B testing across Europe-remote operations.
Responsibilities:
- Own and optimize IAP monetization strategy, driving ARPDAU, payer conversion, and LTV
- Design and optimize in-game offers, bundles, promotions, and pricing strategies
- Develop player segmentation and personalized offers based on spending behavior, engagement, and progression
- Identify revenue opportunities through data analysis and player behavior insights
- Lead A/B testing across pricing, offers, targeting, timing, and purchase experiences
- Build and execute a monetization roadmap focused on measurable business impact
- Collaborate with Product, Analytics, Economy, LiveOps, and Development teams to deliver monetization improvements
- Increase first-time payer conversion and improve monetization efficiency across player segments
- Optimize offer and pricing performance
- Build an experimentation pipeline that continuously improves IAP ARPDAU
Requirements:
- 4+ years of experience in mobile gaming monetization, with a strong focus on IAP
- Proven track record of driving IAP revenue growth and improving monetization KPIs
- Strong understanding of F2P game economies, purchasing behavior, and player psychology
- Hands-on experience with pricing, offers, bundles, segmentation, and personalization
- Strong analytical skills and experience designing and evaluating A/B tests
- Advanced Excel/Google Sheets skills and experience with analytics tools
- Commercially minded, creative, proactive, and comfortable taking end-to-end ownership
- Experience in casual, hybrid-casual, simulation, or content-driven mobile games
- SQL knowledge and experience with revenue forecasting
- Experience with LiveOps and offer management platforms
Benefits:
- Annual team trip
- Global holiday celebrations and presents
- Birthday presents
- Job anniversary presents
- Flexible remote position
- Support from an experienced people’s team for integration and career journey
- AI teaching, training, and support from a dedicated AI Lead team
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