Senior Influencer Marketing Specialist
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Job Description
Sr. Influencer Marketing Specialist at MyFitnessPal leading influencer partnerships and campaign execution across social platforms. Managing collaborations from strategy to reporting and optimization.
Responsibilities:
- Build and maintain relationships with influencers, content creators, and talent partners
- Identify and recruit influencers that align with brand goals and audience segments
- Lead outreach, negotiation, contracting, and deal management for influencer collaborations
- Coordinate briefing, content approvals, and deliverables across internal teams and creators
- Manage influencer calendars, contracts, and payment workflows
- Track and report on KPI performance (reach, engagement, conversion, ROI) for all influencer initiatives
- Collaborate with Paid Social, Creative, and Analytics teams to amplify content performance
- Manage freelancers, agency partners, and creator networks supporting campaign execution
- Monitor industry trends, competitive activity, and emerging platforms to inform strategy
Requirements:
- 4+ years of experience in influencer marketing, creator partnerships, or related digital marketing roles
- Proven success in managing end-to-end influencer campaigns and partnerships
- Strong negotiation, communication, and project management skills
- Comfort with data and reporting — ability to translate metrics into insights and recommendations
- Experience with influencer and social analytics preferred
- Strong organizational skills and ability to manage multiple campaigns simultaneously
Benefits:
- healthcare
- parental planning
- mental health benefits
- annual performance bonus
- 401(k) plan and match
- responsible time off
- monthly wellness and technology allowances
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