Paid Social Manager
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Job Description
Paid Social Manager running Meta campaigns for Numan’s digital health platform. Optimising creative, landing pages and performance across CAC, LTV and payback.
Responsibilities:
- Run Numan's Meta account hands-on every day
- Build and launch campaigns in Meta Ads Manager, from new account builds to large ad uploads
- Implement the Senior Paid Social Lead's strategy, including account structure changes
- Optimise budgets, bidding, audiences and placements
- Monitor account health, platform diagnostics and performance issues
- Handle ad policy, disapprovals and account restrictions within healthcare compliance guardrails
- Manage feeds in Smartly and support template-led production
- Maintain bulk uploads, naming conventions and quality assurance
- Use AI and automation to improve launches, QA and reporting
- Analyse creative performance across Reels, Stories and Feed, including video, static, UGC and hi-fi assets
- Use Motion and BI tools to identify effective hooks, angles and messages
- Turn findings into creative briefs, insights and hypotheses for live tests
- Run the creative testing programme and document results
- Plan and run landing page tests with the Growth team, interpreting results through CAC and CM2
- Report on CAC, LTV, payback and platform metrics, explaining performance changes
- Support signal quality initiatives with the data team, including CAPI, event setup and value-based optimisation
- Collaborate with brand, creative, CRO and data teams
- Report to the Head of Growth and work closely with the Senior Paid Social Lead
Requirements:
- 3–5 years in paid social, most of it hands-on in Meta Ads Manager at meaningful spend
- Ability to build an account from scratch, restructure one and push large ad uploads live cleanly in Meta
- Strong understanding of creative performance, including video vs static and UGC vs hi-fi, backed by data
- Experience turning creative analysis into actionable insights for a creative team
- Hands-on experience running landing page or on-site tests
- Sound analytical habits: able to explain what changed, why it changed and what to do next
- AI-first approach to tools and automation
- Appetite to learn from an expert, ask good questions and take on more responsibilities
- High execution energy and ownership
Benefits:
- Share options
- 25 days holiday, plus bank holidays, increasing to 30 the longer you stay with Numan
- Health insurance with Vitality
- Electric car salary sacrifice scheme with Octopus
- Enhanced maternity and parental leave
- A day off on your Birthday
- Nursery benefit provided by YellowNest
- Employee assistance programme, including access to therapy, financial planning and discounts
- Generous pension, including both employee and employer contributions
- Flexible working options, including a dog-friendly office in Farringdon
- Personal training and development budget via Learnerbly
- Wellhub membership, giving you access to over 2,000 locations in the UK
- Cycle to work scheme
- Season ticket loan
- Discount on Numan products for friends and family
- Paid volunteering days
- An additional 2 weeks off once you reach your 5th anniversary with Numan
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