Senior Lead, Digital Marketing
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Job Description
Senior Lead, Digital Marketing executing complex omnichannel strategies for B2B and B2C audiences. Collaborating with teams to drive measurable business outcomes through innovative campaign execution.
Responsibilities:
- Lead end-to-end strategy and execution of omnichannel marketing campaigns across email, SMS, web, mobile app, and digital platforms
- Manage complex, cross-functional projects involving marketing, data, product, and engineering stakeholders
- Design and optimize customer journey frameworks, including lifecycle campaigns, nurture programs, and triggered communications
- Translate business objectives into technical requirements for marketing automation platforms
- Define and monitor KPIs across B2B and B2C campaigns, ensuring performance is measurable, actionable, and aligned to business goals
- Develop and deliver insights through reporting and analytics, identifying opportunities for optimization and growth
- Leverage AI and advanced personalization capabilities to improve targeting, engagement, and conversion rates
- Partner with data teams to ensure data integrity, segmentation accuracy, and effective audience targeting
- Balance multiple concurrent initiatives across internal and external resources while maintaining timelines and quality
- Continuously evaluate and adopt emerging technologies, tools, and best practices to enhance marketing performance.
Requirements:
- Bachelor's Degree plus 5-7 years of work experience OR High School Diploma/GED plus 9-11 years of work experience
- Experience in omnichannel marketing strategy and execution
- Experience with marketing automation platforms and campaign orchestration
- Experience working with cross-functional teams in fast-paced, matrixed environments
- Experience with reporting tools, dashboards, and marketing analytics frameworks
- Exposure to AI-driven marketing capabilities and personalization strategies.
Benefits:
- Reasonable accommodations to qualified individuals with disabilities.
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