Senior Lifecycle Marketing Manager
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Job Description
Senior Lifecycle Marketing Manager building lifecycle marketing strategy to convert users into paid subscribers at Ground News. Collaborating cross-functionally to drive engagement and retention.
Responsibilities:
- Convert leads into trial users and from trial users to paid subscribers.
- Re-engage past trial users who didn't convert.
- Support paid acquisition by improving downstream conversion rates.
- Assist with promotional strategy and execution.
- Collaborate with the Customer Success team on subscribers onboarding and education.
- Feature discovery and value reinforcement.
- Churn prevention and win-back campaigns.
- Reactivation of lapsed subscribers.
- Lifecycle strategy and roadmap across email, in-app, and push.
- Always-on flows, not just one-off campaigns.
- Collaborate with the Analytics team on experimentation strategy: what to test, when, and why.
- Performance measurement tied to revenue and retention.
- You'll launch the lifecycle from zero, then iterate and scale.
Requirements:
- 5-10 years of hands-on experience in lifecycle / CRM / retention marketing.
- Proven track record owning revenue-impacting lifecycle programs.
- Experience building lifecycle programs from scratch.
- Email: Must be 10/10 as this is the core requirement.
- In-app messaging: Strong working knowledge required.
- Push notifications: Strong working knowledge required.
- Hands-on experience with Customer.io (preferred) or Klaviyo.
- Comfortable working with event-based data and segmentation.
- Ability to define event taxonomy and partner with Engineering on tracking.
- Strong experimentation mindset and data-informed decision making.
- Experience in B2C and/or consumer subscription products.
Benefits:
- Remote-first environment: Work from anywhere in Canada, on your own time zone plus enjoy in-person meetups and team gatherings.
- Health & Wellness that matter: Medical, dental, vision, and life insurance coverage for you and your family.
- Keep growing: Access to professional development opportunities to keep expanding your skills and career.
- Mission-driven team: Join a group of smart, dedicated people who are building meaningful products with real-world impact.
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