Senior Lifecycle Marketing Manager, CRM
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
Senior Lifecycle Marketing Manager overseeing CRM and lifecycle communication strategies at simpleclub. Focused on user journeys, retention, and monetization within an app/SaaS environment.
Responsibilities:
- Develop and continuously optimize lifecycle strategies and communication flows across the customer and user lifecycle
- Design complex, hyper-personalized CRM automations and journeys such as onboarding, activation, retention and win-back
- Independently identify weaknesses and leaks in the lifecycle funnel and derive concrete communication actions
- Work closely with Sales, CSM, Product, Product Marketing and Growth to define use cases, messaging approaches and cross-channel experiments
- Create, iterate and test channel-specific CRM content and copy for email, push notifications and in-app messages
- Define, implement and execute a structured experimentation and testing logic for our CRM communications
- Analyze the performance of your initiatives based on defined KPIs and business metrics and derive optimizations
- Operational setup, QA and rollout of CRM campaigns in HubSpot & CEP (Braze) in close coordination with our Senior CRM & Revenue Operations Manager
- Maintain clear documentation of journeys, learnings and best practices for scaling
Requirements:
- Several years of experience (min. 5 years) in CRM and lifecycle marketing in an app or SaaS environment
- Proven experience in developing and optimizing lifecycle communications with measurable impact (show us your results!)
- Strong analytical understanding of funnels, retention and user behavior
- Excellent sense for CRM copy, user psychology and channel-specific messaging
- Confident use of CRM and app tools such as HubSpot, Braze and comparable platforms
- Ability to independently develop hypotheses and test them in a structured way
- Clear, professional communication when collaborating with Product, Growth and CRM & RevOps
- Excellent German skills for copywriting and very good English
- AI-first approach to operational CRM and lifecycle communication, using AI to scale content variations, personalization and performance analyses while keeping tone and relevance intentionally human-controlled
- Experience planning and executing structured A/B tests and working with experiment roadmaps in a CRM or lifecycle context
- Experience continuously developing and testing new CRM communication channels in close collaboration with Senior CRM & Revenue Operations, e.g. SMS, WhatsApp, website chat or chatbots
Benefits:
- Significant autonomy within a clear CRM framework
- Direct impact on retention, engagement and revenue
- Close collaboration with the Senior CRM & Revenue Operations Manager
- Unlimited paid vacation
- Work from anywhere (remote)
- Team events
- Contribution to a meaningful mission
Similar Jobs
Client Success Analyst
Client Success Analyst providing support and integration for users at a rapidly growing fintech. Working with technology teams to enhance client service and automation processes.
Partner Success Manager, Science
Partner Success Manager delivering high-quality science instruction for K-8 students at Curriculum Associates. Building relationships with educators and ensuring successful program implementation.
Client Success Manager – Onboarding
Client Success Manager at Intrinsic Digital responsible for leading onboarding specialists and optimizing processes. Ensure smooth client onboarding experience in a fully remote environment.
Senior Manager, Partner Success – Strategic Accounts
Senior Manager of Partner Success at Teaching Strategies focusing on customer satisfaction and managing Partner Success Managers. Driving implementation and onboarding processes for effective client engagement.
Manager, Partner Success – Team East
Manager of Partner Success improving customer adoption and managing Partner Success Specialists. Focused on creating effective strategies to enrich the customer experience at Teaching Strategies.
Manager, Partner Success – Onboarding Team
Manager of Partner Success managing onboarding team to foster customer success at Teaching Strategies. Focusing on refining processes for small customers and ensuring customer satisfaction and retention.
Marketing Automation, CRM Manager
Marketing Automation / CRM Manager driving automated marketing processes for customer engagement and retention at Bikeleasing in Germany.
Senior Manager, Customer Success
Leads Customer Success Managers to drive retention and growth at VitalSource Technologies, enhancing customer outcomes and coordination across departments. Oversees customer lifecycle from onboarding to expansion.
Customer Success Manager
Customer Success Manager at Vendelux optimizing event marketing strategies for clients. Building relationships, improving customer satisfaction, and enhancing product value for users.
Customer Success Manager
Customer Success Manager ensuring pharmaceutical clients extract maximum value from analytics platform. Collaborating across functions and translating data into actionable recommendations.
Customer Success Manager
Customer Success Manager driving customer engagement and relationships in the biotech sector. Partnering with scientists and labs to ensure long-term success and value maximization.
Customer Success Manager
Customer Success Manager at Trovata focusing on customer engagement and support for financial solutions. Responsible for client onboarding, relationship management, and driving revenue opportunities.
Working Student, Sales Operations – Focus on CRM, Data, and Sales Performance
Werkstudent im Sales Operations zur Unterstützung der Datenqualität und Effizienz im CRM-System. Engagieren in der Analyse von Vertriebsdaten und der Implementierung neuer Tools.
Senior Customer Success Manager
(Senior) Customer Success Manager supporting the influData platform at weCreate Data GmbH. Focusing on customer satisfaction, onboarding, and collaboration with sales, marketing, and product development teams.
Senior Customer Success Manager
Customer Success Manager focusing on customer satisfaction and retention strategies in a SaaS environment. Collaborating with teams to enhance customer relationships and support utilization of data platform.
Customer Success Manager – Digital Scale Focus
Customer Success Manager developing scalable digital-first customer journeys for B2B SaaS company. Engaging customers through AI-driven tools and strategic resource development to maximize platform value.
Customer Success Manager
Customer Success Manager responsible for fostering relationships and promoting AVOW in SEA region. Collaborate with clients to ensure satisfaction and success while navigating industry-specific challenges.
Customer Success Manager, SEA
Customer Success Manager focusing on client relationships and brand visibility in the SEA region for AVOW. Managing interactions and developing marketing strategies for success.
Customer Success Manager Internship – m/f/d
Internship for a Customer Success Manager in a transformative recruiting startup. Hands-on experience with real projects and development opportunities in a modern office.
Customer Success Associate
Customer Success Associate managing high-value client relationships for an AI-powered Fintech platform. Ensuring client goals are met while enhancing their experience with the product.