Senior Manager, Commercial Enablement
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Job Description
Senior Manager driving sales enablement for WCG’s clinical trial solutions. Building GTM readiness, seller training, playbooks, and performance programs.
Responsibilities:
- Develop and manage the enablement roadmap and operationalize GTM plans
- Partner with commercial and GTM leaders to identify execution gaps and prioritize initiatives
- Ensure enablement programs and resources reflect approved positioning, commercial processes, role requirements, and market priorities
- Design and deliver role-relevant programs, workshops, and assessments
- Maintain new-hire onboarding curricula and accelerate ramp time
- Develop learning resources, sales playbooks, and process guidelines
- Leverage enablement and AI tools to enhance content, seller workflows, productivity, and insight-led selling
- Act as an expert user of Dock and Gong
- Equip leadership with coaching guidance, practice frameworks, and performance insights
- Enable field teams to apply value narratives, sales plays, processes, tools, and methodologies in buyer and customer interactions
- Monitor enablement tool usage and sales performance, providing risks and improvement recommendations
- Drive field-team communications and reinforce initiatives to drive adoption
- Establish feedback loops with Product Marketing, Operations, and Commercial Leadership
- Partner with Product Marketing on go-to-market readiness, product launches, releases, services, packaging, pricing launches, and campaign activation
- Translate positioning, buyer insights, and launch plans into field-ready programs and resources
- Measure enablement effectiveness and translate performance insights into actions that improve commercial outcomes and sales bookings
- Gather feedback throughout the product and customer lifecycle to refine enablement and GTM execution
- Perform other duties as assigned by the supervisor
Requirements:
- Bachelor's degree in marketing, business administration, communication, life sciences, or related field required
- Sales enablement, learning & development, or sales methodology certification (e.g., MEDDICC, Challenger, Sandler) preferred, but not required
- 5+ years of experience in Sales Enablement, Commercial Excellence, Product Marketing, or related roles
- Experience collaborating with Sales, Go-to-Market, and Product Marketing teams in life sciences B2B environments, preferably with clinical research experience
- Proven ability to manage cross-functional collaboration and deliver programs in matrixed organization
- Excellent communication, change management, analytical, facilitation, and storytelling skills
- Prior experience using revenue enablement tools, such as HighSpot, Dock, Gong, Jiminny, Avoma
- Willingness to travel 10%–20%
Benefits:
- Comprehensive Benefits package - Health, Dental, Vision, Life Disability, 401k with match, and flexible spending accounts
- Employee Assistance Programs and additional work/life resources
- Referral Bonuses and Tuition Reimbursement
- Flexible PTO
- Volunteer Time Off to benefit the community
- Opportunities for career development with on-the-job training, certification assistance and continuing education reimbursement
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