Senior Manager, Data Communications – Trends Expert
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Job Description
Senior Manager for data communications at Whatnot, leveraging data storytelling to shape live commerce trends. Engaging with consumers and media to promote insights in a competitive marketplace.
Responsibilities:
- Own the development of Whatnot's consumer research and trend report program, from concept and methodology through to media-ready packaging and launch
- Use AI tooling, platform data, seller behavior, and buyer trends to surface insights that are newsworthy, culturally relevant, and category-defining
- Partner closely with data, product, and category teams to identify stories hiding in the numbers and turn them into compelling narrative assets
- Build a cadence of trend moments – seasonal, cultural, and category-specific – that keep Whatnot in the media conversation year-round
- Build and own a recurring content franchise (blog, newsletter, or similar) that delivers original analysis on categories, seller economics, and the live commerce industry
- Shape story angles that are grounded in data and resonate with media and consumers
- Identify opportunities to insert Whatnot into broader cultural and industry conversations with data-backed POVs
- Develop press materials including pitch angles, backgrounders, and talking points anchored in research and insights
- Serve as an on-the-record spokesperson for Whatnot on consumer trends, category stories, and live shopping culture, representing the brand with press, on camera, and at events
- Translate platform data and buyer/seller insights into sharp, quotable narratives that position Whatnot as the definitive voice on what's trending and what's next
- Build and maintain credibility with journalists as a go-to expert source on consumer behavior, live commerce, and the communities that shop on Whatnot
Requirements:
- 7-10+ years of PR, communications, or journalism experience, with a strong track record in communications and data storytelling
- Demonstrated experience developing and launching data-driven reports, trend studies, or research-backed earned media programs
- Strong analytical instincts: you're comfortable working with data sets and translating findings into narratives that resonate with press and consumers alike. You know what makes a compelling story and can identify newsworthy insights within data.
- Excitement for AI tools across research, data analysis and day-to-day work. You don't need to be an expert, but you're curious and want to get better.
- Experience working with media and editorial. Solid media relationships across consumer, lifestyle, and tech outlets, both traditional and new media are a huge plus.
- Exceptional writing skills: you can turn a data point into a headline and a trend into a story. Ability to translate data into clear, culturally relevant narratives that resonate with broad audiences
- Experience working in fast-paced, high-growth tech, marketplace, entertainment, or creator-driven companies
- Low ego, high output: you're as comfortable doing the work as you are shaping the strategy.
Benefits:
- Offers Equity
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