Senior Manager, Global Events
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Job Description
Global Senior Events Manager for Shield AI managing events across North America, Europe, and beyond. Leading strategy and execution to drive pipeline objectives through effective event management.
Responsibilities:
- Plan, execute, and manage a portfolio of major tradeshows, owned events, and product demonstrations across North America, Europe, the Asia-Pacific region, and the Middle East.
- Serve as the primary events point of contact for Field Marketing, BD, and Product teams; coordinate logistics, messaging, and goals across departments.
- Develop and maintain a tiering framework that classifies events by strategic value, audience quality, pipeline potential, and cost; use this framework to guide annual budget recommendations and calendar decisions.
- Source, contract, and manage external vendors including exhibit houses, AV providers, event staffing firms, and creative agencies; hold partners accountable to timelines and deliverables.
- Co-own the events budget from initial planning through final reconciliation; track actuals against forecast and provide regular reporting to Marketing leadership.
- Implement lead capture processes for each event; work with Marketing Operations and CRM teams to ensure leads are properly tracked, routed, and attributed to pipeline within Salesforce.
- Deliver structured post-event reports that include attendance data, meeting volume, pipeline influenced, cost per lead, qualitative feedback, and follow-up action items.
- Maintain the events playbook covering pre-event planning checklists, on-site execution standards, post-event follow-up workflows, and vendor evaluation criteria.
- Document recurring workflows so that event execution is consistent, scalable, and not dependent on any single individual.
Requirements:
- 7 or more years of experience in global event strategy and execution
- Proven ability to manage multi-event portfolios simultaneously in a fast-paced, resource-constrained environment
- Strong project management discipline; PMP certification or equivalent methodology experience is a plus
- Working proficiency with event and marketing technology platforms such as Salesforce, Asana, Lodago, or similar tools
- Experience building and maintaining pipeline attribution and event ROI reporting
- Track record of cross-departmental influence; ability to align stakeholders at multiple levels without direct authority
- Familiarity with government procurement cycles and the distinct characteristics of defense exhibition environments
- Ability to travel domestically and internationally
- Bachelor's degree in marketing, communications, business, or a related field; advanced degree a plus
Benefits:
- Pay within range listed + Bonus + Benefits + Equity
- Pay within range listed above + temporary benefits package (applicable after 60 days of employment)
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