Senior Manager, gMG HCP Marketing – Rare Disease
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Job Description
Sr. Manager for gMG HCP Marketing at Amgen leading strategic initiatives for UPLIZNA. Responsible for high-impact launch execution and cross-functional collaboration to improve patient outcomes.
Responsibilities:
- Lead the evolution and execution of the UPLIZNA gMG US HCP strategy in the post-approval phase, with a focus on accelerating uptake, driving adoption, and optimizing launch performance.
- Refine and scale brand positioning, disease state education, branded campaigns, and messaging to strengthen differentiation and drive sustained growth in a competitive market.
- Lead the ongoing optimization and deployment of HCP marketing tactics and materials (e.g., iCVAs, leave-behinds, reprint carriers, RTEs, and websites) based on market research, field insights, performance data, and evolving market dynamics.
- Partner with the Marketing Approval Committee (MAC) to ensure timely approval and continuous evolution of compliant, high-impact promotional materials aligned with brand strategy.
- Contribute to the annual brand planning process by identifying opportunities to accelerate growth and translating strategy into high-impact, data-driven tactical plans.
- Partner closely with Medical and Medical Marketing to evolve KOL strategy, deepen engagement, and ensure alignment of scientific and promotional narratives post-launch.
- Continuously assess competitive activity, customer feedback, and market dynamics to inform agile strategy adjustments and identify opportunities to enhance brand performance.
- Support the onboarding of the expanding team, including mentorship of marketers and training of field teams.
- Support omnichannel activities (e.g., NPP, websites, and DTC) to reinforce UPLIZNA’s leadership positioning and drive engagement post-launch.
- Collaborate with Sales Training to refine and enhance training content and tools, ensuring field teams are equipped to execute effectively in a dynamic, post-launch environment.
- Drive strong cross-functional collaboration and influence across Global Marketing, Regulatory, Legal, Medical Affairs, Patient Marketing, TLLs, Market Access, Market Research, Analytics, Sales Operations, and Sales Training to ensure cohesive and agile execution.
- Embody Amgen Values and foster a high-performing, collaborative, and engaging team culture across the UPLIZNA brand team and cross-functional partners.
Requirements:
- Doctorate degree and 2 years of Marketing experience OR Master’s degree and 4 years of Marketing experience OR Bachelor’s degree and 6 years of Marketing experience OR Associate’s degree and 10 years of Marketing experience OR High school diploma / GED and 12 years Marketing experience
- Strong marketing competencies, including brand positioning, campaign development, marketplace analysis, insight generation, HCP and patient segmentation, brand sustainability, and multichannel engagement
- Experience leading strategy development and influencing cross-functional teams
- Neurology experience preferred
- Rare disease and launch experience preferred
- Experience collaborating with external experts and professional medical associations
- Strong communication skills with the ability to engage, connect, and influence senior management as well as sales and marketing organizations
- Experience managing multiple projects and external vendors simultaneously
- Ability to translate complex information and strategies into simple, clear, and impactful plans.
Benefits:
- A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions
- group medical, dental and vision coverage
- life and disability insurance
- flexible spending accounts
- A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
- Stock-based long-term incentives
- Award-winning time-off plans
- Flexible work models where possible.
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