Marketing Strategist
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Job Description
Marketing Strategist leading integrated marketing strategies for a multi-location healthcare brand. Responsible for digital campaign management and patient engagement across all locations.
Responsibilities:
- Develop and own the annual marketing strategy and calendar across all 9 locations
- Identify growth opportunities across service lines including medical dermatology, cosmetic treatments, and surgical procedures
- Balance brand-wide marketing priorities with location-specific campaigns and community needs
- Set measurable marketing goals and KPIs aligned with patient acquisition, retention, and revenue targets
- Present marketing plans, campaign performance, and strategic recommendations to leadership
- Develop and manage social media strategy and content calendars across all platforms including Instagram, Facebook, TikTok, and LinkedIn
- Oversee creation of engaging, accurate, and HIPAA-compliant content that educates patients and builds brand trust
- Coordinate with clinical teams to highlight providers, services, before-and-after content, and patient education
- Monitor social engagement, community management, and brand reputation across all location profiles
- Manage or collaborate with content creators, photographers, and videographers as needed
- Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), and other relevant platforms
- Manage advertising budgets across all 9 locations, ensuring efficient spend and strong return on ad investment
- Develop location-specific and service-specific ad campaigns targeting relevant patient demographics
- Monitor campaign performance daily, making real-time adjustments to improve results
- Produce clear ROI reporting and attribution analysis for leadership review
- Develop and execute an SEO strategy to improve organic visibility for all practice locations
- Oversee local SEO including Google Business Profile optimization for each of the 9 locations
- Collaborate with web developers or vendors to ensure the website is optimized for search, user experience, and patient conversion
- Monitor website analytics, traffic trends, and conversion rates using Google Analytics and Search Console
- Ensure all web content is current, accurate, and reflective of services offered at each location
- Develop and execute email marketing campaigns for patient acquisition, re-engagement, and retention
- Build and manage segmented patient email lists in compliance with HIPAA and applicable marketing regulations
- Automate patient communication workflows including appointment reminders, post-visit follow-ups, and seasonal promotions
- Track email campaign performance including open rates, click-through rates, and conversion metrics
- Ensure consistent brand voice, visual identity, and messaging standards across all 9 locations and marketing channels
- Develop marketing templates, brand guidelines, and resources for use across the practice
- Review and approve all external-facing marketing materials for brand compliance and clinical accuracy
- Support new location openings with launch marketing plans and local awareness campaigns
- Monitor and manage online reputation across Google, Healthgrades, Yelp, and other review platforms
- Develop strategies to encourage satisfied patients to leave reviews and respond professionally to feedback
- Track Net Promoter Score and patient satisfaction trends in coordination with clinical operations
- Build and maintain marketing dashboards that provide clear visibility into campaign performance across all channels and locations
- Analyze marketing data to identify trends, opportunities, and areas for improvement
- Deliver monthly and quarterly marketing performance reports to leadership with actionable insights
Requirements:
- 3 to 6 or more years of experience in digital marketing, with at least some experience in healthcare, medical, or multi-location environments
- Proven experience managing integrated marketing campaigns across social media, paid advertising, SEO, and email
- Strong understanding of HIPAA marketing compliance and healthcare advertising regulations
- Proficiency with Google Ads, Meta Ads Manager, and at least one email marketing platform
- Solid working knowledge of SEO best practices including local SEO for multi-location businesses
- Experience with analytics platforms including Google Analytics (GA4) and Google Search Console
- Strong written communication skills with the ability to translate complex clinical services into clear, compelling patient messaging
- Highly organized with the ability to manage campaigns across multiple locations simultaneously
- Self-directed and comfortable working remotely with cross-functional teams
- Prior marketing experience in a dermatology, aesthetics, or cosmetic medicine setting
- Experience managing marketing for a multi-location medical or dental practice
- Familiarity with healthcare CRM platforms such as Podium, Birdeye, PatientPop, or similar
- Experience with influencer or KOL partnerships in the aesthetic or skincare space
- Basic graphic design skills using Canva, Adobe Creative Suite, or similar tools
- Bachelor's degree in Marketing, Communications, Business, or a related field
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