Senior Manager, Performance Marketing
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Job Description
Senior Manager of Performance Marketing at 1Password responsible for B2B performance marketing strategy and paid channel oversight. Overseeing a high-performing team within a fast-paced marketing environment.
Responsibilities:
- Own the B2B performance marketing and demand generation strategy for Sales Assist, aligned with broader marketing and revenue objectives.
- Develop annual and quarterly roadmaps for paid demand programs, informed by pipeline goals, audience insights, experimentation learnings, and performance trends.
- Identify growth opportunities across channels, audiences, messaging, and funnel stages to improve efficiency and scale pipeline contribution.
- Oversee paid B2B channels including (but not limited to) paid social, display, native, programmatic, direct buys, and emerging paid channel opportunities.
- Guide channel strategy across awareness, consideration, and conversion, ensuring alignment with full funnel global campaign strategies
- Own the planning, allocation, and day-to-day management of paid media budgets across all B2B performance marketing channels
- Monitor pacing and performance in real time, making ongoing budget optimization decisions across channels, campaigns, and regions to maximize impact and efficiency
- Partner with Finance on forecasting, accruals, and spend reconciliation, ensuring accuracy and transparency in budget reporting
- Evaluate ROI and marginal returns across channels and tactics to inform budget shifts, scaling decisions and overall investment strategy
- Own week-over-week, month-over-month, and quarter-over-quarter performance tracking and reporting.
- Ensure the team rigorously monitors leading indicators (leads, MQLs, conversion rates, CPL) and lagging indicators (pipeline creation, opportunity volume, revenue influence).
- Translate performance data into insights and clear recommendations for optimization, investment shifts, and experimentation.
- Lead and develop a team of B2B performance marketing and demand generation marketers
- Provide clear direction, coaching, and feedback to help team members grow as strategic marketers and operators.
- Establish clear goals, expectations, and accountability while empowering the team to test, learn, and improve.
- Establish and own a structured experimentation framework across B2B paid channels to drive continuous performance improvement and unlock new sources of pipeline growth.
- Partner with Analytics and Marketing Operations to define clear hypotheses, success metrics, and measurement approaches for experiments across audiences, channels, creative, offers, and funnel stages.
- Ensure experiments are prioritized based on potential impact to pipeline, learning value, and strategic alignment with Sales Assist goals.
- Guide the team in designing, executing, and analyzing tests with rigor, ensuring learnings are clearly documented and shared across marketing and revenue stakeholders.
- Translate experimentation insights into scaled programs, budget reallocation decisions, and strategic recommendations.
- Foster a test-and-learn culture that balances speed with analytical discipline, encouraging curiosity while maintaining accountability to results.
Requirements:
- 8+ years of experience in B2B performance marketing, demand generation, or growth marketing, with at least 2 years managing people.
- Hands-on experience in paid marketing channels including paid social (LinkedIn, Meta, Reddit, etc), paid search and content syndication, as part of an in-house paid performance marketing or digital marketing team
- Strong experience supporting sales-assisted or enterprise go-to-market motions within SaaS (B2B SaaS experience strongly preferred).
Benefits:
- Immediate participation in 1Password's benefits program (health, dental, 401k and many others)
- Utilization of our generous paid time off
- Equity grant and, where applicable, participation in our incentive programs
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