Senior Manager, Regional Marketing Programs
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Job Description
Sr. Manager overseeing Regional Marketing Programs team at Optiv, a cybersecurity firm. Collaborating with sales and marketing functions to implement strategic marketing programs and increase brand awareness.
Responsibilities:
- The Sr. Manager, Regional Marketing Programs role oversees the Regional Marketing Programs team, consisting of Regional Marketing Programs Managers and three Regional Marketing Programs coordinators.
- Responsible for managing all regional marketing programs, including Optiv-led strategic solution-focused roadshows, account-targeted programs, regional conferences and professional associations, targeted field activities, webinars, strategic roundtables, and partner events.
- Collaborate with the Sr. Director of Marketing Programs and Client Experience to devise comprehensive strategic regional marketing plans.
- Develop strategic regional marketing programs, aligned to Optiv solutions, and lead the regional marketing team in their execution.
- Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and create marketing activities that align with national objectives and regional goals and priorities.
- Assess challenges of the field and Regional Programs Managers and create solutions to address those challenges.
- Manage the post event/campaign/activity debrief process to determine effectiveness of each regional marketing program.
Requirements:
- Minimum 10 years field marketing/sales support experience.
- Experience successfully managing a remote team of regional marketers as well as directly working with a sales team.
- Experience in the cybersecurity industry and understanding of its complex B2C sales cycles and marketing’s impact on the business.
- Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting.
- Strong communication skills, able to build and maintain relationships and build rapport.
- Ability to present to different levels of the organization - Ensure strong communication with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs and resources.
- Strong team player, with the ability to work with multiple stakeholders and work cross functionally.
- Demonstrated analytical, organizational, negotiation, and project management skills.
- Strong working knowledge of Salesforce, Marketo, NetSuite, Splash, Domo.
- Budget management experience.
- Bachelor’s degree in marketing, business, communications, or equivalent area of study.
Benefits:
- A company committed to championing Diversity, Equality, and Inclusion through our Employee Resource Groups
- Work/life balance
- Professional training resources
- Creative problem-solving and the ability to tackle unique, complex projects
- Volunteer Opportunities. “Optiv Chips In” encourages employees to volunteer and engage with their teams and communities.
- The ability and technology necessary to productively work remotely/from home (where applicable)
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