Senior Manager, Revenue Marketing
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Job Description
Revenue marketing leader driving B2B demand generation, ABM, and sales enablement at BFC Solutions. Building data-driven campaigns and adopting AI to improve marketing effectiveness.
Responsibilities:
- Build and execute integrated, multi-channel demand generation programs across digital, partner, email, events, and paid/organic channels
- Lead account-based marketing strategies, including segmentation, target-account selection, personalization, and coordinated campaign execution
- Partner with Commercial teams to align go-to-market priorities, campaigns, messaging, and sales enablement efforts
- Create targeted messaging frameworks, value propositions, and sales enablement resources for industries, segments, and buyer personas
- Use customer, intent, engagement, CRM, and campaign data to improve segmentation, personalization, and marketing performance
- Develop targeted content and conversion resources, including white papers, eBooks, webinars, customer success stories, and infographics
- Connect events to demand generation and nurture programs to maximize lead impact and ROI
- Analyze performance data and optimize campaigns, conversion points, and demand generation outcomes
- Explore and adopt AI-enabled approaches and emerging technologies to improve marketing execution and operational efficiency
- Work in a remote office environment using a computer and virtual collaboration tools
- Report to the Vice President, Marketing and Communications
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or a related field, or equivalent professional experience
- 8+ years of experience in Revenue Marketing, Demand Generation, Growth Marketing, Integrated Marketing, Sales Enablement, ABM, or similar B2B multi-channel marketing
- Experience working directly with enterprise or mid-market sales teams
- Experience with marketing automation, CRM, and other revenue marketing platforms or similar technologies
- Strong cross-functional partnership skills and ability to align stakeholders around shared business objectives
- Excellent communication, project management, and organizational skills
- Ability to manage multiple priorities in a fast-paced environment
- Curiosity and willingness to evaluate and adopt AI-enabled tools and approaches
- Ability to travel occasionally, less than 10% of the time
- Occasional lifting and moving of materials up to 20 lbs. using safe lifting techniques
- Offers may be contingent on job-related background screening, drug screening, and/or motor vehicle record review, consistent with applicable law
Benefits:
- Less than 10% travel
- Remote work arrangement
- Occasional overtime may be required
- Employment at-will unless otherwise stated in a signed written agreement
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