Senior Manager, Strategic Partner Marketing
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Job Description
Senior Manager overseeing partner marketing strategy and growth for AWS and key VAR partners. Leading marketing initiatives to drive measurable revenue outcomes in a tech growth environment.
Responsibilities:
- Shape and execute the partner marketing strategy for AWS and a portfolio of 5–8 strategic VAR partners
- Build and deepen relationships with partner marketing, alliance, and sales leaders — becoming a trusted advisor and go-to collaborator
- Develop and execute joint go-to-market strategies that drive partner-sourced and partner-influenced pipeline
- Lead joint business planning, including quarterly planning sessions, shared KPIs, campaign roadmaps, and growth targets
- Craft compelling joint value propositions and messaging frameworks that clearly articulate business outcomes for shared customers
- Design and launch integrated campaigns across field marketing, demand gen, digital, and events — ensuring programs move from idea to execution quickly
- Collaborate with partner sales teams to identify priority accounts and build account-based marketing strategies that accelerate deal velocity
- Represent Vanta at AWS and VAR partner events, executive briefings, and industry engagements
- Partner closely with Sales, Alliances, Product Marketing, Field Marketing, RevOps, and Marketing Ops to ensure alignment, visibility, and performance tracking
- Measure and report on program impact, continuously optimizing based on pipeline contribution, influenced revenue, and ROI
- Build scalable partner marketing playbooks and repeatable frameworks as we expand our ecosystem
Requirements:
- 8–10+ years of B2B marketing experience, with strong focus on partner marketing in high-growth technology companies
- Direct experience working with AWS (required) and experience supporting VAR or reseller ecosystems (required)
- Proven ability to build and execute joint go-to-market programs that drive measurable pipeline and revenue outcomes
- Experience managing executive-level relationships and influencing cross-functional stakeholders without direct authority
- Strong understanding of enterprise buyer journeys and experience marketing to technical and business decision-makers
- Ability to think strategically about long-term partnership growth while operating with urgency and bias for action
- Comfortable in startup environments — resourceful, adaptable, and willing to step in wherever needed to ensure success
- Strong analytical orientation with the ability to connect marketing activity to business impact
- Exceptional communication and storytelling skills, including executive-level presentations
- Highly organized and able to manage multiple partners and workstreams simultaneously
- Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.
Benefits:
- Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
- 16 weeks paid Parental Leave for all new parents
- Health & wellness stipend
- Remote workspace, internet, and cellphone stipend
- Commuter benefits for team members who report to the SF and NYC office
- Family planning benefits
- Matching 401(k) contribution with immediate vesting
- Flexible PTO policy, plus 80 hours of Sick Time
- 11 company-paid holidays
- Virtual team building activities, lunch and learns, and other company-wide events!
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