Senior Marketing Analytics and Attribution Lead
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Job Description
Senior Analytics Lead transforming data into actionable insights for digital marketing agency. Overseeing tracking and attribution for campaigns across multiple platforms.
Responsibilities:
- Own and maintain the end-to-end tracking stack, including GTM (web and server-side), GA4, CallRail, and major ad platforms.
- Implement, QA, and troubleshoot conversion tracking, attribution, and integrations across websites, CRMs, and ad platforms.
- Resolve data discrepancies and attribution gaps related to consent, cross-domain tracking, duplicate events, and platform mismatches.
- Establish tracking standards, governance, documentation, and ongoing QA processes.
- Analyze conversion and attribution data to identify performance trends, anomalies, and optimization opportunities.
- Translate insights into concrete recommendations for Paid Media and SEO teams (bidding, targeting, landing pages, budget allocation).
- Build executive-level dashboards and reporting that explain what is driving ROI and where to invest next.
- Support client-facing reviews with clear, outcome-oriented insights.
Requirements:
- Expert-level Google Tag Manager and advanced GA4 implementation experience.
- Strong working knowledge of CallRail and ad platform conversion tracking (Google Ads, Meta, LinkedIn, Microsoft).
- Experience integrating marketing data with CRMs and lead intake systems.
- Comfort with JavaScript, basic SQL, and browser debugging tools.
- Ability to clearly document and communicate complex technical concepts to non-technical stakeholders.
- Server-side GTM and Consent Mode v2 preferred experience.
- Agency experience managing multiple clients preferred.
- Background in Paid Media or SEO preferred.
- Experience with Looker Studio, BigQuery, and marketing automation tools preferred.
Benefits:
- Remote within the U.S.; core ET/CT availability required.
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